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CRM
November 2014
Maria Minsker |
Dynamic Pricing Gains Ground But it must factor in how much customers are willing to pay.   |
Entrepreneur
November 2005
Melissa Campanelli |
Price Point Customers today are searching for value on the Internet, not just the lowest price. Small business owners should keep this customer trend in mind when setting prices. |
| Knowledge@Wharton |
The Failure of Customization: Or Why People Don't Buy Jeans Online Ever since the Internet emerged as a sales channel in the 1990s, it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers. That promise, however, is not yet close to being realized... |
Search Engine Watch
July 26, 2004
Danny Sullivan |
The Older You Are, The More You Want Personalized Search Those aged 50 and older want personalized search more than younger age ranges, a new survey has found. |
Entrepreneur
April 2002
Mark Henricks |
The Art of (Price) War Low prices sound good, but can you slice deep without hitting profit? |
IndustryWeek
August 18, 2010
Wilbur Reid |
Consider This -- Why Companies Need a Chief Pricing Officer In the new order, the rise of strategic pricing roles such as a chief pricing officer and supporting pricing team will help companies achieve strong financial performance. |
CRM
January 2013
Judith Aquino |
Pricing Gets Personal Businesses experiment with prices based on consumer demographics and behavior. |
Knowledge@Wharton
March 26, 2003 |
The Hidden Dangers -- and Payoffs -- of "Targeted Pricing" Should your firm target your competitors' customers with lower prices than the competition charges them? When might it make sense, instead, to offer discounts to your own customers? Under what conditions might this sort of approach -- known as "targeted pricing" -- backfire? |
IndustryWeek
April 1, 2008
Nick Zubko |
From Parts Unknown How to identify what might be missing from your parts pricing strategy. |
CRM
May 1, 2007
Colin Beasty |
Business Problem: A company must design and manage a visually appealing interactive storefront for its Web site. Tech Solution: E-catalog software -- BroadVision E-Commerce... NetSuite ECommerce... Oracle iStore... |
CRM
March 30, 2012
Harris et al. |
Preparing for a New Price Paradigm Multiple channels transfer pricing decisions from retailers' to consumers' hands. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
IndustryWeek
April 1, 2008
Nick Zubko |
Price Check on Manufacturing A benchmarking survey polled more than 500 pricing professionals in manufacturing, distribution and industrial services to shed light on their methods, perceptions and trends in pricing practices and capabilities. |
Knowledge@Wharton
June 4, 2003 |
Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Two professors in Wharton's marketing department say devising appropriate pricing strategies is more critical than ever in a world of hyper-competition. Pricing strategies also take on added importance at a time when central bankers and economists are concerned about deflation. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
CRM
May 2013
Leonard Klie |
Price Shapes Satisfaction In a tight economy, companies must use VoC solutions for price sentiments. |
CIO
January 26, 2012
Kim S. Nash |
Pricing Done Right Setting prices is a strategic decision that needs C-level attention. Your profits depend on it. |
CIO
June 29, 2011
Stephanie Overby |
For San Francisco Giants, Dynamic Pricing Software Hits a Home Run Factors such as starting pitchers and Friday-night fireworks help the San Francisco Giants boost revenue by matching ticket prices to demand. |
Bank Technology News
February 1, 2008
John Adams |
Relationship Pricing: Customize Fees And People Feel Special Bank fees have long been a one-size-fits all jacket, but some institutions now offer a custom-tailored experience to differentiate themselves and grab wallet share. |
InternetNews
November 5, 2009 |
Google Brings Enterprise Search to E-Tailers Commerce Search product aims to improve customer experience, boost sales conversion rates. |
CRM
August 2, 2004
Jason Compton |
Many Possibilities, One Price Can price optimization systems improve bottom-line results without strong-arming customers? |
U.S. Banker
March 2008
John Adams |
Customize Fees and Make Customers Feel Special Bank fees have long been a one-size-fits all jacket, but some institutions now offer a custom-tailored experience to differentiate themselves and grab wallet share. |
Bank Technology News
January 2007
Hakan Akbas |
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. |
New Architect
September 2002
Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
Search Engine Watch
December 11, 2009
Chris Boggs |
The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. |
Bank Technology News
March 2010
Louis Hernandez, Jr |
Better Pricing Heals Wounds What can banks do to keep customers? They can use relational pricing, which allows a financial institution to customize the way it calculates service charges based on relationships between account transactions, balances and other aspects of relationships. |
JavaWorld
August 2001
Bill W. Davis |
Dynamically extend Java applications Do you want to write programs that can be extended without source code changes? The techniques described in this article show you how to use interfaces and dynamic class loading to create highly extensible systems... |
InternetNews
July 23, 2009 |
A Ray of Hope for Online Advertising New study highlights spike in display pricing, suggests the worst may be over. |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
