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Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in.   |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
Entrepreneur
January 2008
Robert Kiyosaki |
What's to Come Fasten your seat belts and hold on tight - the 2008 economy is going to be a bumpy ride. As entrepreneurs, we need to figure out how to increase profits and decrease expenses to pay higher wages. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn. |
Entrepreneur
December 2004
Rieva Lesonsky |
Leaving Their Mark A look at the impact of the baby boomers. The aging of the boomers will create more opportunities and challenges for entrepreneurs. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
CRM
December 14, 2015 |
Powa Introduces Powa Tags Powa Tags convert printed ads into a point of sale and lets companies track the effectiveness of ads. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
May 1, 2007
Lisa Nadile |
Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
Salon.com
February 5, 2002
Steve Burgess |
Please note: You're in the Britney Generation Retro efforts like the Pepsi Superbowl ad campaign always underline a certain truth: Eras are defined largely in hindsight... |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Inc.
September 2008 |
Top 10 Industries by Median Growth Rate A list of ten industries leading in growth. |
Search Engine Watch
August 13, 2008
Kevin Ryan |
Search Ad Tools Help Manage Complexity Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
The Motley Fool
September 9, 2010
Eben Esterhuizen |
Obama vs. Bond Market: How Demographics Are Shaping the Next Big Economic Battle Demographic forces are working against the president. |
InternetNews
October 9, 2007
Stuart J. Johnston |
How to Make Billions in Advertising Microsoft aims high to transform itself into an advertising magnate. |
The Motley Fool
June 25, 2007
Anders Bylund |
Entercom Goes Avant-Garde A new advertising platform attracts a major radio network. What will the experiment tell investors? TargetSpot isn't the only company looking to increase the revenue-generating power of online sound bites. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Managed Care
February 2007
MargaretAnn Cross |
How Much Trouble Does Health Care Marketing Cause? Whether for drugs, imaging, surgery, or emergency services, direct-to-consumer advertising sparks lively debate. |
The Motley Fool
May 18, 2007
Rick Aristotle Munarriz |
Focus Media's Clear Outlook Old-school advertising in China continues to work for Focus Media. Investors, take note. |
