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Pharmaceutical Executive February 1, 2006 Chandler & Chicco	Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways
Pharmaceutical Executive July 30, 2007	Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations.
Pharmaceutical Executive July 3, 2007	Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about.
Pharmaceutical Executive October 1, 2005	Public Relations: Communications Delivery Chain An interview with Nanccy Turett, president of Edelman Health on how, to regain consumers' trust, pharma must better communicate its mission, goals, and policies.
CRM October 2013 Marshall Lager	What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why.
Search Engine Watch May 5, 2010 Gareth Owen	Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics.
CRM May 2012 Judith Aquino	Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing.
Pharmaceutical Executive May 1, 2005 Kathy Kastner	Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers.
Pharmaceutical Executive April 1, 2012 Bill Drummy	Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow.
Pharmaceutical Executive January 1, 2011 Eric Boothe	The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns.
Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
Pharmaceutical Executive September 1, 2011	Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.
Search Engine Watch January 21, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.
Pharmaceutical Executive July 3, 2007	Thought Leader: Connected Markets, Rob Dhoble It used to be that pharma companies had one marketing strategy for the US and other developed nations, a second strategy for emerging countries, and a third, mostly focused around access, for the developing world. But in a global environment, that doesn't work.
CRM December 2014 Leonard Klie	Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.
CRM July 2014 Maria Minsker	The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.
AFP eWire August 12, 2015	Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan."
Pharmaceutical Executive March 1, 2011	Ad Stars 2011 Here, the people behind the best of pharma advertising over the past year are acknowledged.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
Pharmaceutical Executive December 1, 2005 Meg Columbia-Walsh	Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients...
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
Pharmaceutical Executive October 1, 2005 Alana Klein	Ad Agencies to the Rescue Faced with strict guidelines and regulatory pressures over advertising, pharmaceutical clients are looking to their agencies for support and guidance.
AFP eWire March 30, 2010	Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance.
Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
Pharmaceutical Executive March 1, 2013 Bonifant & Setrakianis	Test and Learn: Making Confident Decisions on the Commercial Side Companies that adopt this new methodology will have a longstanding competitive advantage over those companies conducting business as usual.
CRM December 12, 2011 Judith Aquino	Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook.
Search Engine Watch April 27, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two.
Pharmaceutical Executive August 1, 2013 Peter Houston	The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.
Search Engine Watch March 30, 2011 Duncan Parry	Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.
Pharmaceutical Executive May 1, 2005	Thought Leaders: Playing Field in Biotech/Pharma Partnerships Levels As infrastructure and business savvy within biotechs become increasingly sophisticated, the sector's relationship with pharma is taking on a new shape. An interview with industry veteran Lisa Drakeman on how to integrate cultures and processes and where pharma is falling short.
Pharmaceutical Executive August 1, 2006 Patrick Clinton	From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible.
Pharmaceutical Executive April 1, 2012	Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels.
CRM April 12, 2012	Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI.
Pharmaceutical Executive January 1, 2011	The San Diego Story San DIego works as a locus for risky investments in the big ideas that lead to biotech breakthroughs
Pharmaceutical Executive January 1, 2011	The Steep, Slow Climb A survey of leading experts reveals 2011's sobering reality and the trends that smart drugmakers will follow into the next decade.
Pharmaceutical Executive July 1, 2009 Patrick Clinton	What to Buy In the long run, pharma wants to sell health, not just drugs.
Pharmaceutical Executive September 1, 2005 Lydia Worthington	Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments.
CRM October 20, 2010 Juan Martinez	5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
CRM June 6, 2014	Elastic Grid Launches Marketing Platform Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less.
Bio-IT World September 11, 2003	Show Me the Evidence ... Some emerging bio-IT services companies are beginning to attract venture capital.
Pharmaceutical Executive May 1, 2006 Stephen Wray	Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.