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The Motley Fool
March 30, 2005
Tim Beyers |
TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye.   |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
The Motley Fool
April 19, 2005
Rick Aristotle Munarriz |
Will Google Buy TiVo? Google and Yahoo! may be trying to warm up TiVo with their big dreams and even bigger screens. |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
The Motley Fool
October 13, 2006
Mac Greer |
Gauging Google's Future: Part 3 In this interview, David Vise, author of The Google Story, discusses Google's purchase of YouTube, what it means for Microsoft, Yahoo! and News Corp. Did Google's competitors miss the boat? Was the YouTube boat worth missing? |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool
November 23, 2005
Tim Beyers |
Google Must Buy TiVo It's time to put that $7.6 billion war chest to work. Don't be distracted by the public's fascination with a Microsoft-Google throwdown in search. The main event will be in your living room with targeted advertising. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
The Motley Fool
June 16, 2005
Tim Beyers |
Google: Living on Video Google's latest idea: Web-hosted video clips. The timing certainly couldn't be better: research shows global TV ad spending will decline in 2007 after 25 years of growth and shift to the Web. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
The Motley Fool
March 6, 2008
Rick Aristotle Munarriz |
Google's Continental Breakfast This DoubleClick ad is taking 11 months to load. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
BusinessWeek
July 24, 2006
Robert D. Hof |
Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
Search Engine Watch
July 16, 2008
Kevin Ryan |
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. |
InternetNews
September 27, 2005
Susan Kuchinskas |
Analysts: Google Exploring Classifieds Google solicits feeds from the online ad industry. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
The Motley Fool
November 28, 2005
Tim Beyers |
Everybody (Still) Loves Google TiVo cuddles up with advertisers and confesses its love for Google. What a surprise. Still, it's interesting to see that Madison Avenue is waking up to the idea that ad delivery -- especially TV ad delivery -- has changed forever, and that the filter of choice has become the TiVo box. |
Search Engine Watch
June 25, 2008
Kevin Ryan |
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
May 1, 2007
Lisa Nadile |
Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company. |
InternetNews
April 10, 2007
Nicholas Carlson |
Yahoo Ad Network Lands Viacom Sites Yahoo is the new exclusive provider for sponsored search and contextual ads to all of Viacom's 33 broadband sites. |
The Motley Fool
October 30, 2007
Rick Aristotle Munarriz |
Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google |
BusinessWeek
July 2, 2007
Robert D. Hof |
Back To The Future At Yahoo! With co-founder Jerry Yang at Yahoo's helm, morale may soar and turnover could plummet. But will profit make a comeback? |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
The Motley Fool
April 20, 2005
Rick Aristotle Munarriz |
Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
InternetNews
February 7, 2008
Stuart J. Johnston |
IDC: Microsoft's Yahoo Deal Could be a Big Hit If Microsoft plays its cards right, a combination with Yahoo could create a successful competitor to Google, a major research firm says. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool
February 23, 2006
Tim Beyers |
Dueling Fools: TiVo Bull The DVR dynamo's patent power will lure advertisers to its doorstep. Yes, the stock is still speculative by any measure. But TiVo today is like a good TV show that has yet to make the network lineup. That makes now a very good time to tune in. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
The Motley Fool
May 21, 2008
Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
