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Fast Company
September 2013 |
Circle Media Connects Fans With Sponsors By Listening To The Data Brands often sponsor live events based on gut instinct, but Circle Media CEO Mark Piening claims there's a smarter way.   |
Search Engine Watch
January 19, 2009
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Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
InternetNews
March 24, 2004
Robyn Greenspan |
March Madness Sites Score Traffic The annual NCAA Tournament has led Internet surfers online to fantasy, basketball, and college sites. |
The Motley Fool
August 27, 2008
Rich Duprey |
Talladega Dreams for Home Depot The NASCAR sponsorship is a costly bit of vanity, but Home Depot will continue sponsoring NASCAR racing teams. |
CFO
August 1, 2007
John Goff |
A Wild Ride Is Nascar finally beginning to slow down? For CFOs at other businesses, the typical response to rising costs amid a market slowdown would be to limit budget increases. But for many teams, winning is the only KPI that matters. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
Sports Central
February 3, 2009
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Compromise is Inevitable For PGA Tour While PGA Tour sponsorship is not a $50 million proposition, it is a multi-million dollar proposition. That is the kind of expenditure that draws a critical eye if exposed to the public. |
Search Engine Watch
June 23, 2009
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Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
AskMen.com
September 4, 2002
Mark Simmons |
NASCAR Bursts Into Overdrive As the F1 grabs a stranglehold on the global market and Cart has stops in the US, Mexico, Canada, Australia, and Europe, NASCAR is focusing on the United States, and if its past is any indication, it will clearly remain in the lead on this side of the Atlantic for a while. |
Fast Company
December 2003
Ryan Underwood |
Joe Redneck, Meet Eustace Tilly NASCAR in New York? That's what Donald Trump and the stock-car bunch have in mind. |
AFP eWire
December 8, 2014
Brent Barootes |
The Power of Sponsorship Tips for charities trying to make the most of corporate sponsorships. |
BusinessWeek
April 30, 2010
Helyar & Helm |
Forget Tiger. The PGA Has Bigger Problems Professional golf's period of rapid growth from 1996 to 2008, when prize money grew fourfold to $278 million a year, is over. |
AskMen.com
Ross Bonander |
How To: Get Sponsored You can attract sponsors by maintaining high visibility in your field or community. |
InternetNews
February 23, 2004
Robyn Greenspan |
The Digital Dirt Road Divide Internet penetration among U.S. rural residents has risen, but the community still lags behind its suburban and urban counterparts. |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
| Knowledge@Wharton |
Secrets of Successful Ad Campaigns: Lessons from Absolut, Nike and NASCAR Winners of the Excellence in Marketing awards. |
BusinessWeek
February 23, 2004
Tom Lowry |
The Prince Of NASCAR Brian France, son of stock-car racing's founding family, has taken charge at a critical moment. Can he make the multibillion-dollar machine go even faster? |
BusinessWeek
October 27, 2003
Michael Arndt |
Is Viagra Vulnerable? Eli Lilly's Cialis lasts for 36 hours -- and a $100 million ad blitz will spread the word. |
