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BusinessWeek June 20, 2005	Why Hybrids "Are Here to Stay" Toyota's Takehisa Yaegashi led the team that developed the Prius. He explains how his doubts about hybrids back then have given way to certainty.
Wired April 2005 Brendan I. Koerner	Rise of the Green Machine In a nation of gas-guzzlers, Toyota made hybrids cool. Now the world's number-two automaker wants to make the internal combustion engine obsolete.
The Motley Fool May 31, 2005 Rich Smith	Japan's Hybrid Statement America is going to become the center of Japanese hybrid-car production. Investors, take note.
Salon.com August 15, 2000 Ray Thursby	Hopping into hybrids Automakers hope smog and high gas prices will persuade consumers to embrace their new "green" lineup.
The Motley Fool June 1, 2005 Rich Smith	Detroit Catches a Break Toyota might have fumbled the ball with a glitch in the software that runs the Prius.
BusinessWeek April 25, 2005 Larry Armstrong	Are You Ready For A Hybrid? First, you should pick a car that matches the kind of driving you do -- city or highway. To help, here are scouting reports on six eco-friendly vehicles.
IndustryWeek February 1, 2004 John Teresko	Asia -- Yesterday's Fast Followers, Today's Global Leaders After revolutionizing the auto industry with radical vehicle production methods, the Japanese -- with growing participation from the rest of Asia -- are now assaulting the West's lead in technology, styling and marketing.
BusinessWeek October 27, 2003 Kathleen Kerwin	"Detroit Is Missing The Boat" Demand for hybrids is rising, but the Big Three are slow to get on board.
BusinessWeek October 6, 2003 David Welch	Reinventing the Hybrid Wheel Will Toyota and others convince buyers that the latest models are more than weird science?
BusinessWeek March 19, 2007 David Welch	Why Hybrids Are Such A Hard Sell Hybrids haven't crossed over to the mainstream.
Knowledge@Wharton September 10, 2003	Hybrid Autos: Will the Big Three Catch up with Toyota and Honda? The news that Toyota outsold Chrysler in August to take the No.3 position in U.S. car sales for the first time focuses attention on a growth area where all three U.S. manufacturers are lagging several years behind -- the market for gasoline/electric hybrid vehicles.
BusinessWeek November 1, 2004 Chester Dawson	How Hybrids Are Going Mainstream Toyota is shifting into Phase Two of its strategy: moving hybrid technology into the core of its lineup. Early next year, the auto maker plans to launch hybrid versions of its Highlander and the Lexus line of RX SUVs.
The Motley Fool August 9, 2005 Nathan Parmelee	Hybrids: A Harder Sell The Prius is hot, but hybrids with conventional siblings can't compare. Investors should keep an eye on the technology, but should not go overboard thinking hybrids are the next big thing.
BusinessWeek April 25, 2005 Welch & Dawson	Itching To Ditch The Slow Lane To boost hybrids' market share, carmakers must overcome daunting technological hurdles -- most of all, making battery systems smaller, less costly, and more powerful.
The Motley Fool May 19, 2004 Chris Mallon	Great Gas Phaseout Record-high gas prices are putting a renewed focus on alternative fuel vehicles.
The Motley Fool June 13, 2006 Brian Gorman	Toyota's Long View Toyota's plans for hybrids seem overly ambitious based on current sales, but the strategy could be a winner over the long term. Investors, take note.
BusinessWeek January 29, 2007 David Kiley	Toyota: How the Hybrid Race Went to the Swift As Toyota prepares to motor past Ford as the world's second-largest carmaker, it has become a textbook case on how a green reputation delivers a competitive edge.
IEEE Spectrum January 2012 David Schneider	Plug-in Vehicles Proliferate Full battery-electric and hybrid-electric plug-in vehicles will start hitting the streets in significant numbers later this year
IEEE Spectrum July 2005 Willie D. Jones	Take This Car And PLUG IT Customer-modified hybrids can be propelled exclusively by their electric motors for, in some cases, more than 30 kilometers without their gasoline engines ever turning on. The factory-built Prius can run on electricity only, but for just a kilometer or two.
Popular Mechanics October 22, 2007 Ben Stewart	2009 Toyota Prius Plug-in Hybrid Prototype: Test Drive Toyota may be the first to market with a plug-in hybrid electric vehicle.
PC Magazine February 1, 2006 Bill Howard	Why Buy a Hybrid? Make a hybrid out of the diesel car and you'd likely cut emissions further.
BusinessWeek November 1, 2004 Kathleen Kerwin	Hybrids with Plenty of Pep The first Gas-Electric hybrid cars were odd-looking vehicles that advanced the frontiers of auto technology but offered buyers little advantage. But the new Ford Escape SUV and Honda Accord sedan deliver comfort and performance.
BusinessWeek April 11, 2005 John Carey	Giving Hybrids A Real Jolt A plug-in gas-electric vehicle may be key in saving fuel and cutting pollution.
The Motley Fool October 14, 2005 Nathan Parmelee	Your Prius Needs a Reboot Toyota recalls its popular hybrid to fix software bugs. For investors, the recall really isn't a big deal.
Popular Mechanics September 4, 2008	Honda, Ford, Nissan Prep Hybrids to Hunt Prius Before Volt Unveil As it is likely that General Motors will unveil the production version of its much-anticipated Chevy Volt later this month, competing automakers are now codifying their plans for next-generation hybrids of their own.
The Motley Fool June 17, 2005 Brian Gorman	Too Many Hybrids? With more hybrids in the showroom and on the road, consumers' fascination with technology may wear off. In that case, as Nissan and others jump into the hybrid game, they may not find the growth they were hoping for.
BusinessWeek March 5, 2007 Ian Rowley	Toyota's Bid for a Better Battery CEO Watanabe confirms that Toyota will develop new lithium-ion batteries for its third-generation hybrids.
AskMen.com November 11, 2003 Paul Anderson	The Way Of The Future: Hybrid Cars Efficient, clean and quiet, these modern vehicles are worth a look the next time you're car shopping.
The Motley Fool November 14, 2011 John Rosevear	Think Electric Cars Are Coming Soon? Read This. Why Toyota's skeptical about this whole electric-car thing -- and why you should be, too.
BusinessWeek December 2, 2010 Keane & Green	Green Energy: Why Hybrids Still Need Government Motors As the next generation of plug-in cars comes online, a decline in hybrid sales doesn't bode well for their success.
CIO April 6, 2011 Nancy Gohring	Microsoft, Toyota to Build Car Telematics Service Microsoft and Toyota plan to use Windows Azure, the software giant's cloud offering, to build a telematics service that will initially serve people who have the car maker's electric and plug-in hybrid cars.
PC Magazine May 31, 2006 Bill Howard	Hybrid Myths Debunked How much will that hybrid battery really set you back when it fails?
BusinessWeek April 26, 2004 David Welch	Gentlemen, Start Your Hybrids Ford, Toyota, and Honda are betting on a payoff. GM and others aren't so sure
The Motley Fool March 11, 2004 Brian Gorman	Where Is Ford's Focus? Ford's plan to license hybrid technology from Toyota suggests Ford has lots of catching up to do.
The Motley Fool October 13, 2006 Rich Smith	Detroit's Growth Engine: Toyota "Detroit" has become a mere metaphor. Growth in the U.S. auto industry today relies on a company far removed from Detroit: Japan's Toyota Motor. Investors, take note.
The Motley Fool July 12, 2010 John Petersen	Toyota's Straight Talk On Plug-in Vehicles Toyota helps consumers separate hype from reality.
BusinessWeek January 8, 2009 David Welch et al.	A Green Auto Show This year's Detroit auto show, which runs from Jan. 11 to Jan. 25, promised to be a subdued affair.
BusinessWeek December 27, 2004 David Welch	GM And Daimler Are Stepping On It GM and Daimler are finally taking hybrids seriously, teaming up to counter rivals' unexpectedly popular models. Now their engineers will have to prove they can deliver.
The Motley Fool October 1, 2004 Rich Smith	Toyota: Resistance Is Futile Given the disarray and limited offerings of the competition, Toyota's flooding of the U.S. market next year may well satisfy the lion's share of the demand for hybrid vehicles -- leaving no buyers left for the also-rans, and little hope of gaining economies of scale on their hybrid product lines.
PC Magazine April 19, 2006 Bary Alyssa Johnson	Green Car Tech In February, Hymotion unveiled the Plug-In Hybrid Electric Vehicle (PHEV) technology for hybrid cars.
The Motley Fool May 22, 2006 Brian Gorman	Hybrid Help for GM? Even if a newly announced hybrid technology doesn't lead to a resurgence in GM's truck and SUV sales, it could help stem customers' exodus from the category. For GM, that alone would be cause for celebration.
Popular Mechanics January 11, 2010	Live Pictures from the 2010 Detroit Auto Show Toyota's biggest news at Detroit this year isn't necessarily the FT-CH concept itself, but rather that it will expand its lineup of Prius vehicles within the next few years.
The Motley Fool November 20, 2006 Rich Smith	Toyota Saddles Up This just in: Detroit's got another challenge from Japan, and this one's deep in the heart of Texas. Two trucks roll off Toyota's line, making the "Triple-T" a working ranch.
Car and Driver October 2003 Patrick Bedard	Toyota Prius Amazing fuel economy, whopping interior space, and all the passion of a Maytag.
IndustryWeek June 17, 2009 John Teresko	Toyota's Newest Hybrid Sales of the diesel hybrid lift truck are scheduled to begin in December, in Japan.
The Motley Fool June 25, 2004 Chris Mallon	Dealers Cash In on Hybrids High gas prices and pollution concerns are prompting car dealers to do something they haven't been able to do in many years -- charge premium prices for automobiles, specifically, gas-electric hybrids. But will your hybrid auto save you money?
Outside April 2007 Amanda Griscom Little	Detroit Takes Charge Electric cars are poised to make a comeback and this time they might stick around for good.
The Motley Fool July 26, 2004 Rich Smith	Toyota Doubles Down The automaker has plans to boost its Prius production. Will that be enough to maintain its market share?
BusinessWeek November 17, 2003 Bremner & Dawson	Can Anything Stop Toyota? An inside look at how it's reinventing the auto industry.
IndustryWeek October 1, 2005 John Teresko	Toyota's Hybrids -- Lift Trucks, Too? Use lift trucks? Better start thinking about hybrids, fuel cells and updating your automated-guided vehicles (AGV) strategies.