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HBS Working Knowledge
May 30, 2005
Jim Heskett |
Summing Up on Consumer Generated Marketing: Does Chatter Matter? Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions.   |
HBS Working Knowledge
May 2, 2005
Jim Heskett |
Where is Consumer Generated Marketing Taking Us? Newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors. But is it possible to be too well connected with one segment of customers? |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
InternetNews
September 24, 2004
Chris Nerney |
Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed. |
The Motley Fool
November 23, 2005
Selena Maranjian |
The Business of Blogging How blogs are influencing business -- and helping investors. |
The Motley Fool
April 27, 2006
Alyce Lomax |
AOL Takes Stock in Blogs Content is king, so they say. Hence, AOL launches Bloggingstocks. AOL may have its work cut out for it in terms of attracting readership from the Internet's vast expanse, where there's so much content to be consumed. Indeed, it had better make sure its blogs are a cut above the rest. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Energize
September 2011
Susan J. Ellis |
Addressing Volunteerism Issues in the Blogosphere The following blogs are listed randomly with no particular hierarchy, but they are all written by authors who are willing -- in fact, determined -- to address philosophy, ethics, and the "big questions" facing the volunteer field. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
InternetNews
December 28, 2005
Susan Kuchinskas |
The Trappings of Blogs The Washington Post plans to enable comments after every news story on its Web site. |
Search Engine Watch
April 7, 2005
Greg Jarboe |
Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
InternetNews
June 20, 2005
Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
Fast Company
April 2004
Jena McGregor |
Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally. |
Health
March 2006
Suz Redfearn |
Losing Weight, the Blog Way Can writing -- or just reading -- an online dieting diary help you lose weight? |
Food Processing
November 2009
Erin Erickson |
Digital Viewpoint: Reach out and touch someone (online) Social media is paving the way for the food and beverage industry to get in touch with its consumers. |
Searcher
October 2006
Laura Gordon-Murnan |
Politics and Tech Tools - Blogs, Aggregators, and Tracking Tools Dynamic, exciting, and wide open political blogging is playing an active role and has an aggressive voice in shaping political discourse. |
Wall Street & Technology
January 22, 2008
Cory Levine |
Financial Firms Need to Improve Their Use of Web 2.0 Technologies A new report argues that Web 2.0 technologies could yield powerful advantages and that firms are missing out on great opportunity. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
IndustryWeek
August 1, 2006
Traci Purdum |
Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog. |
Entrepreneur
January 2009
Francine Kizner |
10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas. |
