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HBS Working Knowledge May 9, 2005 |
Readers Respond: Where is Consumer Generated Marketing Taking Us? Start with psychologists and behavioral analysis... Companies still need to surprise the market... etc. |
HBS Working Knowledge May 30, 2005 Jim Heskett |
Summing Up on Consumer Generated Marketing: Does Chatter Matter? Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. |
CRM November 2011 Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
Search Engine Watch April 7, 2005 Greg Jarboe |
Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs. |
CRM January 9, 2013 Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM September 2010 David Rich |
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. |
InternetNews April 11, 2008 Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
CRM January 2008 Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
Search Engine Watch January 7, 2011 Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
Pharmaceutical Executive February 1, 2006 Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM March 2007 Jessica Sebor |
The Potent Mesh This will be a watershed year for online marketers experimenting with the web as a channel -- here's how to reach beyond the banner ad. |
CRM November 18, 2015 Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
InternetNews October 29, 2008 David Miller |
Jennifer Aniston: We're Coming for Your Sweater Whatever happened to the idea that we could instantly buy the cool duds on our favorite TV shows? |
CRM April 4, 2014 Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Search Engine Watch July 21, 2005 Chris Sherman |
Deeper Insight into the Blogosphere BlogPulse, Intelliseek's suite of tools for tracking trends and monitoring activities in the blogosphere, now has a cleaner look and a host of new features. |