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HBS Working Knowledge
May 9, 2005
Readers Respond: Where is Consumer Generated Marketing Taking Us? Start with psychologists and behavioral analysis... Companies still need to surprise the market... etc. mark for My Articles similar articles
HBS Working Knowledge
May 30, 2005
Jim Heskett
Summing Up on Consumer Generated Marketing: Does Chatter Matter? Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. mark for My Articles similar articles
CRM
November 2011
Leonard Klie
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. mark for My Articles similar articles
Search Engine Watch
April 7, 2005
Greg Jarboe
Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs. mark for My Articles similar articles
CRM
January 9, 2013
Judith Aquino
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. mark for My Articles similar articles
InternetNews
November 13, 2007
Kenneth Corbin
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. mark for My Articles similar articles
CRM
March 13, 2015
Loren McDonald
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. mark for My Articles similar articles
CRM
September 2010
David Rich
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. mark for My Articles similar articles
InternetNews
April 11, 2008
Mike Elgan
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. mark for My Articles similar articles
CRM
January 2008
Jessica Tsai
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. mark for My Articles similar articles
Search Engine Watch
January 7, 2011
Matt Lawson
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Jere Doyle
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. mark for My Articles similar articles
CRM
January 13, 2012
Rich Flek
Harnessing the Power of Social Media Are you prepared to meet the challenge? mark for My Articles similar articles
CRM
March 2007
Jessica Sebor
The Potent Mesh This will be a watershed year for online marketers experimenting with the web as a channel -- here's how to reach beyond the banner ad. mark for My Articles similar articles
CRM
November 18, 2015
Oren Smilansky
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. mark for My Articles similar articles
InternetNews
October 29, 2008
David Miller
Jennifer Aniston: We're Coming for Your Sweater Whatever happened to the idea that we could instantly buy the cool duds on our favorite TV shows? mark for My Articles similar articles
CRM
April 4, 2014
Kane Russell
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. mark for My Articles similar articles
Search Engine Watch
July 21, 2005
Chris Sherman
Deeper Insight into the Blogosphere BlogPulse, Intelliseek's suite of tools for tracking trends and monitoring activities in the blogosphere, now has a cleaner look and a host of new features. mark for My Articles similar articles