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HBS Working Knowledge
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Rethinking Marketing's Conventional Wisdom Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon.   |
BusinessWeek
January 16, 2006 |
BMW's Spin Through Controversy Design executive Adrian van Hooydonk believes great innovation often provokes criticism at first. Here he discusses where BMW is heading next. |
BusinessWeek
October 16, 2006
Gail Edmondson |
The Secret of BMW's Success BMW's reputation for innovation can be traced to its equally innovative lateral management techniques. |
The Motley Fool
March 2, 2004
Rick Aristotle Munarriz |
Hollywood's Failure Formula The Passion of The Christ was turned down by major movie studios, but it's still a hit. |
Fast Company
September 2002
Bill Breen |
BMW: Driven by Design Chris Bangle and his design gurus are the creative engine inside the hottest car company in the world. But BMW's most breathtaking design may well be its strategy for growth. At the height of its success, when many of its rivals are hunkering down, BMW is making bold, risky bets. |
The Motley Fool
March 11, 2005
Rick Aristotle Munarriz |
"The Passion" Resurrected Mel Gibson's risky movie project is being re-released. Could it become an annual staple? |
