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Inc.
March 2005
Darren Dahl
Uncharted Seas The best market for your product probably doesn't exist yet, says a new book, Blue Ocean Strategy. mark for My Articles similar articles
HBS Working Knowledge
August 5, 2010
Jim Heskett
What Is Customer Opinion Good For? Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane? mark for My Articles similar articles
Fast Company
July 2005
Renee Mauborgne
Creating a Blue Ocean of Innovation The author of this piece, who also co-wrote the book Blue Ocean Strategy, says companies can be as successful as Cirque du Soleil by following certain guidelines. mark for My Articles similar articles
Financial Advisor
August 2008
David Lawrence
Embracing Differentiation A book written by W. Chan Kim and Renee Mauborgne titled Blue Ocean Strategy suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth. mark for My Articles similar articles
Financial Advisor
February 2, 2009
David Lawrence
A Closer Look At Differentiation Web sites and credentials are two avenues to explore to help financial advisors stand out. mark for My Articles similar articles
Fast Company
July 2005
Linda Tischler
Join the Circus In 21 years, Cirque du Soleil has grown from a funky band of street performers into a half-billion-dollar global company. mark for My Articles similar articles
Financial Advisor
June 2009
Jeff Schlegel
Liquid Investment Water provides an ocean of investing opportunities. mark for My Articles similar articles