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The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers?   |
The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. |
The Motley Fool
March 8, 2005
Rick Aristotle Munarriz |
Television Ads It Up Product placement has gone too far. The scripted ads in TV shows, even when they're worked in seamlessly, compromise a show's credibility. |
The Motley Fool
June 21, 2011
Anders Bylund |
Apple's Secret Marketing Machine How does Apple get tons of big-screen product placement while claiming not to pay for any of it? |
The Motley Fool
September 23, 2004
Rick Aristotle Munarriz |
Martha on the Mark Martha Stewart hooks up with reality TV guru Mark Burnett to reinvent Martha. This winning Motley Fool Stock Advisor pick is about to get even more popular. And, yes, that is a good thing. |
The Motley Fool
March 18, 2005
Lawrence Meyers |
Shame on You, Mr. Trump! Reality TV is good for corporations and media investors, but bad for television script writers. |
The Motley Fool
February 3, 2005
Steven Mallas |
Home Depot's New Apprentice The company begins a marketing alliance with Mark Burnett, the bigwig of the reality-television genre. |
The Motley Fool
December 22, 2003
Alyce Lomax |
P&G Gets Real Will Procter & Gamble clean up on its new product-placement deal with the show Survivor? |
The Motley Fool
May 3, 2007
Rick Aristotle Munarriz |
Eatin' Bad in the Neighborhood Applebee's struggles in its latest quarter. The restaurant is trading closer to its 52-week high than its low because investors smell a buyout. It probably will happen. |
The Motley Fool
September 23, 2005
Rick Aristotle Munarriz |
Trump's New Season Donald Trump made his debut this week -- in more ways than one. Companies given a second crack at life sometimes bounce back, armed with the opportunity to give it a go with more accommodating balance sheets. |
Inc.
October 2004
Ellen Neuborne |
Ready for Your Product's Close-up? The rules of product placement are changing. Here's how to land a starring role for your firm. |
The Motley Fool
August 12, 2004
Rick Aristotle Munarriz |
Fox Hunts The entertainment giant caps off another solid performance. |
