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You've Got Questions, We've Got Answers We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found. |
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How to...Assess Customer Satisfaction Levels by Going Beyond the Standard Satisfaction Survey Customers may not tell you when they're happy, but when they're unhappy, look out--you'll get an earful. Consider these tips for assessing customer satisfaction levels by going beyond the standard satisfaction survey. |
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Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
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Social CRM Changes More Than Your Data With social media boosted by social CRM, companies engage and develop relationships with customers. |
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Expert Advice No one should be better at using CRM than CRM vendors themselves. Here, they reveal their inside strategies. |
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November 2011
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Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business |
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Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
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Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
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The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
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October 23, 2015
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October 2013
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Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
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Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
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April 2012
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The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
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3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
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The Hard Sell Selling ice to Alaskans is a breeze compared with selling CRM internally to executives who resist commitment and users who shun change. Although the benefits of CRM may be clear to you, the challenge is to convince everyone else. Here's how. |
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Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
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CRM Technology as a Business Planning Tool Sharing essential information is key to meeting customer demands. |
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September 2015
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Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
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So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
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February 2010
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The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us. |
