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BusinessWeek February 14, 2005 Nanette Byrnes	Branding: Five New Lessons The P&G purchase of Gillette shows that innovation is key, and marketing is more diffuse and personal. Here are lessons from classic companies and upstarts alike, all thriving by managing brands differently than companies did in the heyday of the mass market.
The Motley Fool January 25, 2005 Alyce Lomax	Are You a Rebel Investor? Rebels find stocks that smash through limits -- for unlimited growth. Stocks that people may argue are overpriced. Stocks with killer brands that people say look "expensive" or even "hyped."
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool February 4, 2005 Paul Elliott	Do You Have the Guts to Buy? Buying great stocks can be painful. Growth investing is best served by a knack for spotting those rare birds that change the world -- and having the nerve to buy them when you do.
The Motley Fool March 31, 2005 Beirne White	Lessons From Great "Mentor" Capitalists Visionary moneymakers he's known, met, or seen all tell the author these same two things. Clarity and purpose build bold fortunes. Now apply that to investing.
The Motley Fool June 13, 2005 Paul Elliott	Do You Have the Guts to Buy? Paying up for growth is never easy. Can you spot those rare birds before they change the world? Do have the guts to buy them when you do? Can it even be done?
The Motley Fool March 4, 2005 Paul Elliott	Do You Have the Guts to Buy? High-growth investing is best served by spotting those rare birds that change the world -- and having the nerve to buy them when you see them. But can it really be done?
The Motley Fool December 16, 2004 Paul Elliott	Do You Have the Guts to Buy? Growth investing is best served by a knack for spotting those rare birds that change the world -- and having the nerve to buy them when you do. But can it be done? You can't argue with success.
The Motley Fool November 3, 2005 Nathan Parmelee	Dueling Fools: Starbucks Bull Starbucks has never been a cheap stock, and it's not likely to be cheap anytime soon. Though I find Starbucks' case compelling, I'd be remiss if I felt that today's prices were an unbelievable deal for investors.
The Motley Fool February 4, 2004 Gardner & Gardner	Starbucks Fights French Resistance What does it take to bring American tastes to a discerning culture?
The Motley Fool April 1, 2005 Paul Elliott	Do You Have the Guts to Buy? High-growth investing is best served by spotting those rare birds that change the world -- and having the nerve to buy them when you see them. But can it really be done?
The Motley Fool February 2, 2005 John Reeves	Searching for 40,000% Returns Growth investing is highly volatile and will fray the nerves of those individuals with a low risk tolerance. That said, everyone should devote a portion of his or her portfolio to growth stocks.
The Motley Fool August 4, 2004 Steven Mallas	Satellite Now Serving Starbucks XM Satellite Radio will be teaming up with the coffeehouse chain in an effort to attract each other's customers.
The Motley Fool January 15, 2008 Morgan Housel	How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names.
The Motley Fool June 1, 2005 Alyce Lomax	Hunting Stocks From Your Sofa While no amount of pop-culture credibility is a reason unto itself for you to invest without doing a whole lot of homework, examining the names that have sneaked into common vernacular is a good place to start.
The Motley Fool February 10, 2005 Alyce Lomax	Stocks Fools Love: Starbucks There's no misplaced love here. Current negativity may give investors a sweet period for investing in this stellar stock, since it recently reached levels not seen since last October.
The Motley Fool December 3, 2004 Selena Maranjian	Trouble for Big Brands Brands are critical assets, but they're losing some value. What does this mean for investors?
The Motley Fool October 12, 2005 Steven Mallas	P&G Gambles on Prosperity Shareholders will have a nice stock on their hands for a while. Procter & Gamble sees steady growth four years out.
The Motley Fool January 20, 2005 John Reeves	Making a Million Over Coffee How one soaring stock can rescue you from your bad decisions.
BusinessWeek October 10, 2005 Adrienne Carter	Wooing The Starbucks Crowd To reverse sliding sales, big coffee brands aim to bring the cafe to the kitchen.
The Motley Fool November 10, 2005 Selena Maranjian	The Loyalty Edge When you look for outstanding investments, it's important to examine the effectiveness of management, the fiscal health of the company, and the stock price. Another important factor, one that I suspect our analysts also consider, is the strength of a company's brands.
The Motley Fool March 4, 2005 Selena Maranjian	I Heart Google Do consumers love or hate the companies you own? If you're interested in investing in a company, finding out can give you useful insights into what kinds of public perceptions there are about it and what issues it might be facing.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
The Motley Fool July 16, 2010 Sean Sun	Stock Cheat Sheet: Procter & Gamble If you're new to Procter & Gamble, consider this your cheat sheet to get introduced to the consumer products giant.
The Motley Fool February 23, 2005	"Rule Breakers," Explained One of several investing approaches is the aggressive Rule Breaker strategy, which aims to invest in market-outperforming stocks. Here's how.
The Motley Fool November 2, 2006 Steven Mallas	P&G Just Peachy Investors, you can count on Procter & Gamble to deliver the earnings goods.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool March 24, 2010 Jim Royal	Is Starbucks a Buy Now? The dividend looks pretty good to us.
The Motley Fool March 30, 2005 Jeff Hwang	Many Ways to Play the Market Pick an investment strategy, find the right company at the right price, and be ready to pounce.
The Motley Fool January 17, 2012 Matt Koppenheffer	What's Ahead for Procter & Gamble in 2012? Procter & Gamble is a dividend stalwart and an investor favorite. But what can investors expect next?
The Motley Fool December 24, 2008 Selena Maranjian	How to Spot a Great Company To become a savvy stock evaluator, you must master a multitude of quantitative and qualitative skills.
The Motley Fool March 21, 2005 Alyce Lomax	The Sofa Stock Hunter The world is full of stock ideas -- for some consumer brands, picking the dominant players may be as easy as sitting on your couch watching the hottest new show, taking in a flick, or chatting with friends and family.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
BusinessWeek February 7, 2005 Robert Berner	Welcome To Procter & Gadget The consumer giant is leading the way in building brands with mechanical gizmos
Fast Company Neal Ungerleider	Amazon Planning Private-Label Clothing Lines At a Tuesday event hosted by fashion publication WWD, Amazon announced plans to eventually sell its own private label fashion brands as part of a larger rollout in the apparel sector.
The Motley Fool March 6, 2007 John Reeves	The Most Admired Companies Beat the Market Can great companies continue to outperform? General Electric... Starbucks... Toyota... Berkshire Hathaway... Southwest Airlines... FedEx... etc.
The Motley Fool March 2, 2005 Steven Mallas	Gillette to Innovate Again We may be close to a new shaving system from Gillette -- and P&G couldn't be happier.
The Motley Fool December 23, 2008 Selena Maranjian	Starbucks, Inside Out Given the pessimistic outlook for high-end treats in the near future, turn to a book and a website to help decide whether to sell or hold on to your Starbucks stock.
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
AFP eWire December 1, 2009	Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement.
The Motley Fool November 3, 2005 Rich Smith	Dueling Fools: Starbucks Bear Rebuttal Rather than pay for a company with a PEG ratio -- price-to-earnings ratio (P/E) divided by its growth rate (G) -- greater than 2, put your investing dollars into a more reasonably priced offering than Starbucks.
The Motley Fool August 4, 2005 W.D. Crotty	Gillette's Garter of Greenbacks Procter & Gamble was already a formidable competitor for shelf space. With Gillette part of the family, that competitive strength is only going to grow. Investors, take note.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.
The Motley Fool March 18, 2005 Selena Maranjian	More Genius Stock Ideas Six stocks that look poised to do well in the future: Medtronic... Paychex... PepsiCo... Procter & Gamble... Sysco... Wrigley...
The Motley Fool October 7, 2011 Tamara Rutter	Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue.
The Motley Fool August 25, 2009 Mike Pienciak	Will P&G Ever Turn Around? Will the recently announced sale of its pharmaceutical business to specialty-drugs developer Warner Chilcott mark a turning point for Proctor & Gamble, or just another misstep?
The Motley Fool August 31, 2011 John Grgurich	Investing Basics: P&G, King or Pretender? There's no doubt Procter & Gamble is a consumer-goods powerhouse, but is it a rule maker worthy of your investment?
The Motley Fool July 23, 2007 Alyce Lomax	Hershey Kisses Starbucks Sweet! Starbucks and Hershey make a deal to develop new high-end premium products combining their two specialties.
The Motley Fool April 8, 2004 Alyce Lomax	Starbucks Gets Liqueured Up The branded, coffee-flavored liqueur could be coming to a bar or restaurant near you soon.
The Motley Fool December 4, 2006 Alyce Lomax	Caribou and Coke Crank Up the Caffeine It's a coffee/cola smack-down: Can Caribou and Coke take on Starbucks and Pepsi?