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InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners.   |
Fast Company
January 2005
Alan Deutschman |
How to Sell Yahoo-Style Three keys to a more perfect sales pitch. |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
BusinessWeek
July 2, 2007
Robert D. Hof |
Back To The Future At Yahoo! With co-founder Jerry Yang at Yahoo's helm, morale may soar and turnover could plummet. But will profit make a comeback? |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
Wired
March 2005
Michael S. Malone |
The UnGoogle (Yes, Yahoo!) Today, it's all about Google. But 10 years ago, two students from Stanford virtually invented Internet search and gave it a funny name: Yahoo! |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
June 25, 2007
Rick Aristotle Munarriz |
More of the Same at Yahoo! More reshuffling of deck chairs on the S.S. Yahoo! No matter what conclusion you come to, the end result is that Yahoo! is once again plugging holes internally rather than seeking an outside vet with fresh ideas. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
BusinessWeek
March 13, 2006
Ben Elgin |
Yahoo's Boulevard Of Broken Dreams Yahoo's effort to redefine online entertainment has been a surprising struggle. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
September 6, 2007
David Needle |
What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era? |
The Motley Fool
October 13, 2006
Mac Greer |
Gauging Google's Future: Part 3 In this interview, David Vise, author of The Google Story, discusses Google's purchase of YouTube, what it means for Microsoft, Yahoo! and News Corp. Did Google's competitors miss the boat? Was the YouTube boat worth missing? |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
October 14, 2011
Steve Rosenbush |
A Hybrid Internet Strategy for ABC and Yahoo! To keep growing, old media grafts on a bit of Silicon Valley. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews
August 30, 2007
Nicholas Carlson |
Yahoo Reorganizes, Again Yahoo will reshape its corporate structure for at least the third time since December. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
January 3, 2006
Brian Gorman |
New Reality for Yahoo! The company looked ready to lead Web video in 2005, but it starts 2006 playing catch up. That's bad news for Yahoo! as video ads heat up. Investors, take note. |
The Motley Fool
September 5, 2007
Rick Aristotle Munarriz |
BlueLithium: Yahoo!'s Latest Addiction Yahoo! aims to improve its ad reach by acquiring BlueLithium, the second-largest ad network in the United Kingdom. The deal is small by recent standards, but ultimately, it's better for Yahoo! to acquire BlueLithium than to let someone else have it. |
The Motley Fool
June 26, 2007
Tim Beyers |
The Search War Is Over When it comes to the Web 1.0 search war, Yahoo! is more like Rocky the Flying Squirrel than Rocky Balboa. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
Wired
September 2005
Josh McHugh |
The Super Network TV content and digital intelligence are increasingly merging. Yahoo! will be at the center of that million-channel, search-able universe. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
The Motley Fool
December 4, 2007
Ryan Fuhrmann |
Dueling Fools: Yahoo! Bull The bullish argument on Yahoo! is that it is starting to look like it will emerge from its slowdown. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
April 21, 2009
Kenneth Corbin |
More Layoffs at Yahoo as Profits Fall 78% Yahoo is trimming costs in the face of continued slowdown in ad spending. |
Search Engine Watch
April 18, 2006
Patricia Hursh |
Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
BusinessWeek
September 29, 2003 |
Terry Semel, Yahoo! Semel's dealmaking skills have rejuvenated Yahoo's ad business and he has demanded that Yahoo's myriad Internet services interact increasingly with one another. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
