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The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool July 14, 2005 Rick Aristotle Munarriz	Farewell to DoubleClick One online advertiser pioneer moves on, but investors should see that others are left to take its place.
The Motley Fool August 9, 2004 Rick Aristotle Munarriz	Clicking for Gems Multimedia advertisers ValueClick and DoubleClick may be worthy investments.
The Motley Fool March 6, 2008 Rick Aristotle Munarriz	Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
The Motley Fool November 14, 2006 Rick Aristotle Munarriz	The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note.
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
The Motley Fool May 19, 2005 Rick Aristotle Munarriz	Death of Affiliate Marketing? Many companies, including Amazon.com may suffer as paid search's popularity continues to grow.
The Motley Fool May 15, 2007 Rick Aristotle Munarriz	AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising.
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
The Motley Fool April 5, 2005 Tom Taulli	Fastclick's Slow IPO Is this an opportunity for investors? Before jumping into Fastclick, you need to look at the fundamentals in order to discern whether an opportunity does indeed exist.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
InternetNews March 11, 2008	EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick.
The Motley Fool January 7, 2005 Rick Aristotle Munarriz	Double Take for DoubleClick Online advertising bounced back nicely for a company that was once ready to hang it up.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews March 11, 2008 Kenneth Corbin	EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
The Motley Fool September 20, 2007 Rick Aristotle Munarriz	Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad.
InternetNews May 18, 2005 Susan Kuchinskas	Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS.
The Motley Fool November 4, 2004 Rick Aristotle Munarriz	Google's Kissing Cousins Lots of companies are looking to ride Google's paid search coattails.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
BusinessWeek March 10, 2011 Brad Stone	Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
InternetNews March 4, 2005 Susan Kuchinskas	Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail?
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool October 6, 2004 Rick Aristotle Munarriz	Wake Up, Yahoo! The company misses the boat by not cashing in on the frontline of paid search.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.