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CRM
October 2014
Barton Goldenberg |
The True Price of Channel Optimization Why meeting your customers where they prefer is key to your business survival.   |
CRM
October 2015
Leonard Klie |
On the Scene -- Customer Service Experience: Explore New Channels, but Invest Wisely Conference speakers urge companies to integrate channels for a seamless customer experience |
CRM
April 8, 2011
Mike Morgan |
CRM Is Only Half of the Story Ensuring your sales team is on your side |
HBS Working Knowledge
June 12, 2006
Rangan & Bell |
The Promise of Channel Stewardship Companies need a new strategy for going to market, says Harvard marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. |
CRM
May 2014
Robert Wollan |
Turning the Customer Experience Tide The risk and opportunity of promising seamless customer experiences. |
CRM
December 2013
Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers. |
CRM
December 20, 2004 |
Statistically Speaking The number of call center agents in South Africa will quadruple over the next four years... IDC projects a 6.9% compound annual growth rate (CAGR) through 2008 in business and IT services... Companies are doing a poor job of handling email response to the Hispanic market... etc. |
CRM
August 1, 2006
Colin Beasty |
Business Problem: Channel Managers Are Struggling to Exchange Customer Info with Their Partner Network Tech Solution: Partner relationship management tools. Usually accessed through a Web portal, PRM software takes costs out of the processes, improves the quality of information flow, and allows measurement and analysis of channel partnerships. |
HBS Working Knowledge
July 26, 2006
Sean Silverthorne |
The Strategic Way to Go to Market Too often channel strategies develop when a product is ready to go to market. But a last-minute approach leaves a lot of efficiencies and synergies by the wayside, says V. Kasturi Rangan. Enter the concept of the "channel steward." |
Bank Systems & Technology
November 1, 2006
Nancy Feig |
Integrating the Channels Financial institutions are juggling numerous channels and the multitude of ways in which they touch customers. Many banks are actively looking to integrate those delivery channels more strategically. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
February 2014
David Myron |
Should You Offer Social Customer Support? More progressive companies are moving beyond the experimentation stage and incorporating solutions that enable them to listen, analyze, and respond to customers on social media. |
CRM
December 2012
Leonard Klie |
Piecing Together Multichannel Support Cross-channel support starts with connecting the right channels. |
InternetNews
June 26, 2006
Michael Hickins |
A Sales View of The Inside Salesforce.com offers companies a way to manage their partners as efficiently as they manage their sales force. |
CRM
July 1, 2003
Jim Dickie |
One Subtle Shift Begets a Major Change in Results Partner relationship management should be about helping make sales, not simply tracking them. |
CRM
May 2005
Coreen Bailor |
Making a Clear Connection Integrating your multichannel operations can seem like a near-impossible feat, but it doesn't have to be. Follow these strategies to ease your integration process and maximize your multichannel potential. |
CRM
September 1, 2004 |
Heard and Overheard Words of wisdom from the CRM industry. |
PHONE+
January 25, 2010
Cara Sievers |
Survey Sheds Light on Indirect Channel Compensation As the country awaits an economic rebound, channel partners in the communications industry reported fairly steady revenue streams and a positive outlook on growth. |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
Bank Systems & Technology
February 1, 2007
Kere Lewis |
Banks to Explore Channel Optimization In 2007, many banks will explore channel optimization and the alignment of products and services with sales and service delivery channels to balance a positive customer experience with the need to better control costs. |
CRM
June 17, 2011
Godard Abel |
Fixing the Disconnect Between Sales and the Enterprise Critical success factors and best practices to increase productivity. |
CFO
January 1, 2002
Scott Leibs |
Ready for PRM Time? Partner relationship management software can be used to track the handling of sales leads, push product news, and refine forecasts when dealing with channel partners. |
BusinessWeek
May 1, 2006
Tom Lowry |
From Vanilla To Full Metal Racket Clear Channel is racing into the Digital Age with an array of high-def niche channels. |
CRM
March 27, 2015
Pam Plyler |
5 Steps to Improving Your Social Customer Service Combating social media challenges is a must for doing business with today's consumers. |
CRM
September 1, 2004
Joshua Weinberger |
Hot Seat: Will Price Win the Battle for the Customer? In the CRM service industry, which preaches to companies "sell on service, not price," price points are becoming hotly contested as hosted and on-demand offerings multiply. |
CRM
August 1, 2009
Marshall Lager |
Channeling My Frustration Words, words, words. Why don't they mean what they used to? |
The Motley Fool
November 22, 2004
Rich Smith |
FCC: Friend to Cable Companies Commissioner Powell and friends side against "a la carte" cable service. |
Bank Systems & Technology
November 3, 2009
Maria Bruno-Britz |
In Channel Projects, Banks Look for Simpler Solutions The new economic conditions are dictating smarter use of resources among banks as they enhance their channels. |
CRM
January 2008
Marshall Lager |
Fine-Tuning the Channel They're not exactly employees, and they're not quite customers, but your channel partners can be equally important - and you can't just direct them by remote control. |
PHONE+
May 22, 2009
Cara Sievers |
Q&A With One Communications' Channel Chief Michael Fair In order to facilitate more closely focused and more localized channel management, Massachusetts-based One Communications, announced plans to grow its channel management team by 50 percent this year. |
CRM
September 24, 2004 |
Hot Seat: Can a Single Vendor Satisfy an Organization's Complete CRM Needs? Professionals weigh in on this topic: Laura Preslan, research director, AMR Research: "It depends"... Rebecca Wettemann, vice president of research, Nucleus Research: "...a combination of tools that meet clear, specific needs may be a better strategy"... etc. |
The Motley Fool
March 29, 2004
Rich Smith |
Changing the Channel on Cable The U.S. Senate wants cable to offer channels a la carte. |
Search Engine Watch
March 27, 2007
John Tawadros |
Data Mining: The Heart of Analysis, Part 2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. |
The Motley Fool
October 3, 2006
Ryan Fuhrmann |
Are Analysts Worthless? Are sell-side and buy-side analysts worthless to investors, and what's the difference between the two? |
