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HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.   |
InternetNews
January 12, 2004
Robyn Greenspan |
Voters Caught Up in Political Net More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating citizens about candidates and the campaign. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Information Today
October 1, 2012
Paula J. Hane |
Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012. |
Fast Company
Mark Sullivan |
This New Site May Finally Make The Smartphone A Must-Have Tool For Voting Change Politics helps voters "engage directly with the candidates in the lead-up to the election, and shift influence in elections from parties and paid ads, to individuals' trusted personal networks," according to the group's blog. |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
InternetNews
November 2, 2004
Sean Michael Kerner |
Year of The Political Blogger From the early days of Howard Dean's online fund-raising success in his Democratic presidential run to the rise of influential political Webloggers, 2004 ranks as a standout year for the Internet's impact on politics -- so far at least. |
InternetNews
December 27, 2007
Nicholas Carlson |
Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future. |
InternetNews
November 3, 2006
Nicholas Carlson |
Political Web 2.0 in 2006 This year, candidates found their way on to YouTube, Google, and Facebook. But has it changed the way politics work? |
BusinessWeek
March 29, 2004 |
"A Major Change in the Political Equation" Howard Rheingold predicted the rise of online advocacy groups. Now, he talks about how they're affecting Election 2004 |
BusinessWeek
March 29, 2004
Stephen Baker |
Click The Vote In the age of Internet politics, the Web can make or break a candidate |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
InternetNews
January 17, 2007
Nicholas Carlson |
Voter Visits to The Web Double The number of Americans using the Internet as their main source of political news doubled since the last mid-term election. But did the move online change the way politics work? |
Reason
June 2004
Julian Sanchez |
Virtual War Chests Weblogs hold out to candidates the promise of reaching intensely political readers who may be willing to contribute even to campaigns for seats outside their districts or states. |
Fast Company
October 2003
Linda Tischler |
Joe Trippi's Killer App Howard Dean's campaign manager has used the Internet to turn an obscure ex-governor into a real presidential contender. It's anything but politics as usual. Will it work? |
HBS Working Knowledge
February 11, 2008
Sean Silverthorne |
Does Democracy Need a Marketing Manager? The core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information, engagement, and inclusion. |
T.H.E. Journal
October 2004 |
Election 2004 Web Resources With the 2004 Presidential Election less than a month away, we have compiled a list of some of the best online resources to help educators teach their students about democracy. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
Information Today
July 23, 2015 |
New Resources Shed Light on Election Spending The Money, Politics and Transparency initiative -- from the Sunlight Foundation, Global Integrity, and the Electoral Integrity Project -- introduced a set of resources that show how money plays a role in elections and political parties. |
HBS Working Knowledge
January 17, 2008
John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
CIO
January 15, 2004
Grant Gross |
Dean Profits from Web Campaign Even if former Vermont governor Dr. Howard Dean fails to seize the Democratic nomination this summer, his use of the Internet has added a new rule for political campaigns: Make sure your candidate's website drives supporters to meet each other -- and to a "click to donate" button. |
Wired
January 2004
Gary Wolf |
How the Internet Invented Howard Dean Forget fundraising (though his opponents sure can't). The real reason the Doctor is in: He listens to the technology -- and the people who use it. |
CIO
June 1, 2004
Elana Varon |
IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote. |
Science News
March 15, 2008
Julie J. Rehmeyer |
Spoil-Proofing Elections The only way to ensure that the person the voters prefer walks away the winner, mathematicians say, is to fundamentally change voting procedures. |
InternetNews
October 23, 2008
Kenneth Corbin |
Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt. |
Searcher
October 2006
Laura Gordon-Murnan |
Politics and Tech Tools - Blogs, Aggregators, and Tracking Tools Dynamic, exciting, and wide open political blogging is playing an active role and has an aggressive voice in shaping political discourse. |
American History
December 2007 |
Letter From American History Over the course of the next 12 months a presidential election unlike any we've seen in American history is likely to unfold. |
InternetNews
April 16, 2009
Kenneth Corbin |
Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process. |
InternetNews
February 5, 2008
Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |
Salon.com
November 11, 1999
Jenn Shreve |
Pick a peck o' presidents Not sure who to vote for? Tell your views to a presidential polling site and it will pick out just the right candidate. |
PC World
June 13, 2001
David Clarke |
Political Cybersquatters Parry for Position Motivations from money and ideology to comedy prompt the Net-savvy to snap up potentially valuable domain names... |
Wired
September 2004
Stewart & Thompson |
The New American Idol The New American Idol, Arnold Schwarzenegger... 6 Ways to Reboot the Electoral System... |
The Motley Fool
November 7, 2011
Morgan Housel |
1 Year From Election Day: It's the Economy, Stupid Let the countdown begin. |
Information Today
December 3, 2007
Laura Gordon-Murnane |
Tech Tools for Voters Election 2008 has unleashed a whole new tool chest for the voting public to engage, discuss, and interact with presidential candidates and members of Congress |
PC Magazine
August 8, 2008
John C. Dvorak |
Dirty Politics in the Internet Age The key to success in the upcoming election will be home-brewed dirty tricks played out on the Internet. It will be a free-for-all and end up a slanderous mess and public disgrace. |
Reason
July 2006
David Weigel |
An Army of Bloggers Book Review: Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics, by Jerome Armstrong and Markos Moulitsas Zuniga... An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths, by Glenn Reynolds... |
InternetNews
October 30, 2008
Mike Elgan |
The Internet's Newest Danger: Election Addiction The Internet enables other addicts to indulge in their addictions. |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
PC Magazine
November 19, 2007 |
Where Voters Are Clicking A good indicator of voter interest in the presidential candidates is the number of unique visitors the campaign sites receive. |
Reason
May 2004
Charles Paul Freund |
Backstage Passes What it takes to run for president in the age of media intimacy. |
AskMen.com
Scott Farris |
Almost President Why defeat could be the best thing to happen to you. Here is an excerpt from "Almost President," which will be released on December 6th. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
InternetNews
November 4, 2008
Kenneth Corbin |
Total Coverage: Tracking the Online Election In an online election frenzy like we've never seen, the Internet is shedding its fringe-media status. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
Information Today
October 1, 2007
Paula J. Hane |
Political Fact-Check Web Sites Sites that verify the statements of politicians with their voting policy and with previous statements made. |
InternetNews
September 1, 2009 |
Internet or No, Civic Engagement Still for the Rich New Pew study finds that wealthier, better-educated Americans remain the most politically active demographic, online or off. |
Foundation News & Commentary
Jul/Aug 2004
Nober & Simone |
Election Year Politics Grantmakers can legally participate in the political process by following guidelines established by the IRS. Here are some tips. |
InternetNews
November 3, 2004
Jim Wagner |
And the Winning Search Term Is.... Along with the final results of Election 2004 comes the king of election night search terms, courtesy of specialty search and net play Lycos. If you guessed that "2004 Election Results" ranked the highest, you win. |
InternetNews
September 26, 2008
Andy Patrizio |
Left, Right Link Up for Openness in Debates Liberal and conservative activist groups find common ground, requesting debate footage be made available online and letting people ask questions of the candidates. |
Salon.com
November 5, 2002
Arianna Huffington |
Coping with Election 2002 The only solution: Hold your nose, vote and then fight for reform. |
