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BusinessWeek
October 25, 2004
Lowry & Roberts |
Wow! Yao! For U.S. brands selling in China, NBA sensation Yao Ming is one hot ticket.   |
Sports Illustrated
May 7, 2002
Ian Thomsen |
Not-so-fine China Given his deficiencies and the demands of his handlers, Yao Ming is a risky proposition... |
AskMen.com
Mark Simmons |
Yao Ming: Bridging The NBA & The World The top pick in the NBA amateur draft on June 26, 2002, by the Houston Rockets, China's Yao Ming stands to elevate the game to a new level for various reasons. |
BusinessWeek
October 25, 2004 |
David Stern on Yao -- and Going Global For the NBA commissioner, the Chinese superstar is a prime symbol of the league's expansion abroad |
BusinessWeek
April 12, 2004
Gene G. Marcial |
Reebok Sprints Ahead Reebok wil launch a major push into China and has also signed up Houston Rockets basketball star Yao Ming to endorse the brand. |
Sports Illustrated
June 17, 2003
Ian Thomsen |
Gold Nugget? By taking Carmelo Anthony, Denver would get the scorer it badly needs. |
BusinessWeek
September 29, 2003 |
Charles Zhang, Sohu.com Lots of CEOs say they'll go the extra mile for their company. Few mean it more literally than Charles Zhang, founder and chief executive of Chinese portal Sohu.com. |
Sports Illustrated
June 27, 2002
Jack McCallum |
Getting a feel for Ming It could be years before Rockets' rookie succeeds in pros. |
Sports Central
May 6, 2009
Jonathan Lowe |
Shuffling the Deck? Last season, the NBA had its dream Finals matchup return to the spotlight when the Boston Celtics and Los Angeles Lakers came together for the first time since 1987. |
Sports Central
November 6, 2003
Mason Williams |
An Endorsement For Everyone In today's age of mass communications, global communities, worldwide markets, and the multicultural NBA, endorsements abound and the money flows like the Nile River. |
Sports Central
August 19, 2005
Eric Williams |
The Never-Ending NBA Season The NBA summer leagues provide us with the ultimate NBA reality drama: recent NBA draft picks and NBA-wannabees trying to impress fans and coaches while fighting for a job in the NBA. |
Sports Central
July 12, 2004
Kenneth Asuquo |
The Topsy-Turvey NBA (As We Know It) Comings and goings in the NBA including rumoured talks of Shaquille O'Neal getting traded. |
Fast Company
June 1, 2007
Alissa Walker |
China Finds Its Muse Ziyi Zhang has become a force multiplier for Chinese creativity. A superstar on both sides of the Pacific, Zhang is one of the highest-paid actresses in Chinese history, a one-in-a-billion brand. |
Sports Central
March 17, 2008
Bill Hazell |
Rocket Men If the Houston Rockets continue their winning streak through this coming week, many of their critics who say that they are not for real may have to change their tunes. |
