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PC Magazine
November 30, 2004
Sebastian Rupley |
It's a Snap At October's Web 2.0 conference in San Francisco, Gross unveiled a prerelease version of Snap, a search engine that incorporates site visitor feedback and executes search refinements as you type them.   |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools... |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
InternetNews
May 15, 2006
Nicholas Carlson |
Snap a Difference in Search? Snap is swimming in search with the big fish, but it says its ideas are enough to stay afloat. |
Search Engine Watch
March 28, 2005
Chris Sherman |
Enhancing Your Image with Snap.com Logos help build brand awareness, and upstart search engine Snap makes it easy for you to add your corporate image to search results. |
InternetNews
July 28, 2004
Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
December 8, 2008
William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch
May 5, 2005
Anne Kennedy |
What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
January 19, 2006
Chris Sherman |
Survey: Google, Yahoo Still Favorites in North America For the second year running, a Keynote Systems study says Google provides the most satisfying search experience among North American users, despite competitive maneuvering from all of the other major search services. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
InternetNews
November 16, 2005
Susan Kuchinskas |
Google Base: Toward a Walled Garden Google launched a beta version of Google Base on Wednesday. The tool, in testing since October, lets users upload all kinds of content to Google's servers. |
Search Engine Watch
July 1, 2002
Danny Sullivan |
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. |
InternetNews
January 7, 2004
Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
InternetNews
December 10, 2004
Susan Kuchinskas |
Search Rushes to the Desktop Yahoo and Ask Jeeves announce beta tools to search what's on the hard drive. |
Search Engine Watch
October 21, 2003
Danny Sullivan |
Local Search Part 2: Google & Mobilemaps Bring Back Geosearching How Google and Mobilemaps are making it possible to search the web yet filter results to a local level |
Search Engine Watch
October 14, 2010
Jason Tabeling |
Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
March 8, 2005
Chris Sherman |
A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play. |
Inc.
December 2004
Bob Buderi |
Conquering the Digital Haystack New start-ups are changing the way people search the Web -- and the way advertisers reach them. This look at three of the hottest search start-ups -- all planning services for small businesses by early 2005 -- shows how. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch
July 1, 2002
Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
Search Engine Watch
February 2, 2005
Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. |
Information Today
March 3, 2003
Barbara Quint |
Overture Acquires Two Major Web Search Engines On Feb. 18, Overture, which claims to be the "world's leading provider of Pay-For-Performance search to Web sites," announced that it had acquired AltaVista, a pioneer Web search engine. A week later, Overture announced that it had acquired all the Web search assets of Norwegian-owned FAST. |
Search Engine Watch
February 18, 2003
Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Launches Local Search Targeting & Search Forum Spotlight Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. Also, a roundup of topics discussed at various search forums this week. |
InternetNews
December 18, 2003
Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... |
Search Engine Watch
February 14, 2005
Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |
Search Engine Watch
September 2, 2004
Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. |
InternetNews
December 23, 2003
Pamela Parker |
Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
