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Inc. March 2008 Adam Bluestein |
Prime-Time Exposure How companies can make a splash in the big-money world of TV product placement - without spending a dime. |
CRM September 2010 Juan Martinez |
Putting the Pieces in All the Right Places It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then? |
The Motley Fool March 9, 2005 Rick Aristotle Munarriz |
Malcolm and Me in the Middle Sometimes product placement is simply a misplaced potshot -- and vice versa. |
Salon.com April 26, 2001 Anthony York |
The product placement monster that E.T. spawned From "Survivor" to "Will and Grace," advertising is becoming just another part of the story line... |
Reason February 2009 Brian Doherty |
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |
Entrepreneur May 2005 Sara Wilson |
Access Hollywood AtWork, a staffing franchise, carves a new niche in showbiz and finds fame in his own right. |