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BusinessWeek October 4, 2004 Berner et al. |
P&G Has Rivals In A Wringer Colgate and Unilever are hurting as Proctor & Gamble rolls out creative products and marketing. |
HBS Working Knowledge March 31, 2011 Dennis Fisher |
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher The meandering and seemingly random path that Osher, inventor of the SpinBrush toothbrush, took in his career and the lessons it holds for other executives and entrepreneurs looking to succeed in today's difficult economic climate. |
BusinessWeek February 7, 2005 Robert Berner |
Welcome To Procter & Gadget The consumer giant is leading the way in building brands with mechanical gizmos |
Fast Company June 2005 Jennifer Reingold |
What P&G Knows About the Power of Design Your products run for election every day, says Procter & Gamble CEO A.G. Lafley. Good design is critical to winning the campaign. |
BusinessWeek February 14, 2005 Nanette Byrnes |
Branding: Five New Lessons The P&G purchase of Gillette shows that innovation is key, and marketing is more diffuse and personal. Here are lessons from classic companies and upstarts alike, all thriving by managing brands differently than companies did in the heyday of the mass market. |