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CRM
September 2007
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. mark for My Articles similar articles
CRM
January 21, 2005
Coreen Bailor
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. mark for My Articles similar articles
CRM
June 2, 2003
David Myron
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. mark for My Articles similar articles
CRM
June 1, 2004
David Myron
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. mark for My Articles similar articles
CRM
October 2005
Bailor et al.
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. mark for My Articles similar articles
CRM
July 2006
Colin Beasty
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. mark for My Articles similar articles
CRM
December 2014
Leonard Klie
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. mark for My Articles similar articles
CRM
October 2006
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. mark for My Articles similar articles
CRM
August 2006
Jessica Sebor
The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets. mark for My Articles similar articles
CRM
August 2010
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. mark for My Articles similar articles
CRM
May 2013
Judith Aquino
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. mark for My Articles similar articles
CRM
August 31, 2010
Juan Martinez
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. mark for My Articles similar articles
CRM
April 3, 2013
Kelly Liyakasa
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. mark for My Articles similar articles
CRM
May 1, 2006
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
CRM
January 3, 2011
Koa Beck
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles
CRM
August 2007
Jessica Sebor
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. mark for My Articles similar articles
CRM
September 2007
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. mark for My Articles similar articles
CRM
October 2011
Brian Walker
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. mark for My Articles similar articles
CRM
September 1, 2009
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. mark for My Articles similar articles
CRM
July 1, 2006
Colin Beasty
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... mark for My Articles similar articles
CRM
May 3, 2004
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. mark for My Articles similar articles
CRM
November 25, 2011
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. mark for My Articles similar articles
Search Engine Watch
January 21, 2011
Joseph Kerschbaum
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
CRM
February 13, 2015
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. mark for My Articles similar articles
CRM
October 20, 2014
Maria Minsker
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
CRM
October 2013
Marshall Lager
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. mark for My Articles similar articles
CRM
July 2004
Lisa Picarille
Cummins Revs Up Its Marketing The company needed to develop a consistent review and approval process for marketing campaigns, so it implemented Aprimo's marketing automation solution. mark for My Articles similar articles
Search Engine Watch
April 5, 2010
Nathan Linnell
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. mark for My Articles similar articles
AFP eWire
August 12, 2015
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2011
Eric Boothe
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. mark for My Articles similar articles
AFP eWire
March 30, 2010
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. mark for My Articles similar articles
AFP eWire
February 4, 2014
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. mark for My Articles similar articles
Information Today
October 10, 2011
OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. mark for My Articles similar articles
Search Engine Watch
April 27, 2010
Jeremy Hull
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. mark for My Articles similar articles
CRM
August 2015
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies mark for My Articles similar articles
CIO
September 29, 2014
Weiss & Drewry
New Role for CIOs: Governance for Data Analytics There's a new Wild West to be tamed: all those (uncoordinated) data analytics projects sprouting throughout your organization. mark for My Articles similar articles
CFO
July 1, 2004
John Goff
Head Games Businesses are deploying analytical software to get a better fix on customer behavior. mark for My Articles similar articles
CRM
January 1, 2006
destinationCRM Dashboard Forrester's Top ERP Vendors... Salesforce.com Steps Up Service... NASD Is Probing Merrill Lynch Call Centers... Office Depot Sues Staples Over Google Ads... Siebel Reveals Its Next-Gen Approach... etc. mark for My Articles similar articles
CRM
October 20, 2010
Juan Martinez
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? mark for My Articles similar articles