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InternetNews June 2, 2005 Susan Kuchinskas	Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
Fast Company April 2004 Jena McGregor	Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally.
PC Magazine February 14, 2007 Aaron Dalton	Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about?
Information Today September 29, 2008	Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today.
CIO January 1, 2003 Daintry Duffy	Blogging for Bucks Blogging started out as a form of personal expression and linking. But companies are beginning to realize that same brand of opinion and news content can be a crackerjack sales, marketing and communications tool. Consequently, more of them are hopping on the blogging bandwagon.
InternetNews April 8, 2005 Susan Kuchinskas	Blogging Without Getting Burned As the public rushes to the blogosphere, employers and employees have to figure out what's right -- and what's stupid.
PC Magazine August 16, 2006 Captain Jack Sparrow	Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project.
InternetNews June 20, 2005 Susan Kuchinskas	Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive.
CRM January 2006 Alexandra DeFelice	A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
CIO June 1, 2006 Michael Fitzgerald	Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right.
InternetNews September 9, 2005 Steven Warren	The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow.
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
T.H.E. Journal February 2004 Ferdig & Trammell	Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning.
Entrepreneur October 2007 Gwen Moran	Keep Them Posted To create an effective blog for your business, follow these tips.
InternetNews April 22, 2005 Tim Gray	Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists.
InternetNews September 24, 2004 Chris Nerney	Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
InternetNews October 18, 2005 Tim Gray	Blogs of a Different Color At the BlogOn Conference, David Weinberger discussed the direction blogs are taking in the corporate world and the media.
AskMen.com Jim Bauer	How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger.
Search Engine Watch April 2, 2003 Danny Sullivan	Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines.
BusinessWeek May 2, 2005 Baker & Green	Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses.
The Motley Fool January 3, 2005 Alyce Lomax	Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money.
CFO October 1, 2004 John Edwards	Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan.
Information Today February 24, 2003 David Mattison	Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com.
InternetNews July 22, 2005 Susan Kuchinskas	Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers.
BusinessWeek December 13, 2004 Lauren Gard	The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world.
The Motley Fool April 20, 2005 Alyce Lomax	Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog.
InternetNews September 3, 2004 Michael Singer	Sun Posts a Blog Expert Sun Microsystems has hired the creator of the Roller blogging technology to bring the communications tool to its enterprise software.
Entrepreneur January 2009 Francine Kizner	10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas.
PC Magazine December 9, 2003 John C. Dvorak	Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging.
Fast Company December 1, 2007 David Futrelle	The Big Tease Blog empires like Arianna Huffington's are finally legit businesses. Now comes the tough part.
InternetNews September 1, 2009	Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month.
Fast Company April 2008 Robert Scoble	Meet the Press How to get good PR for yourself in the blogosphere.
Salon.com May 10, 2002 Scott Rosenberg	Much ado about blogging Is it the end of journalism as we know it? Or just 6 zillion writers in search of an editor? Neither...
InternetNews August 12, 2005 Susan Kuchinskas	Content Mavens: Trump Blog a Slog Industry watchers see huge potential for new Trump blog, but give initial entries low marks. The blog is part of the Trump University Web site.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
PC Magazine February 8, 2007 Russell Morgan	Business Blogging Here's how your small business can benefit from blogs.
Inc. May 1, 2003 Matthew Fogel	Blogging for Dollars Blogs may be the cheapest way to communicate with your customers.
PC Magazine May 30, 2007 Lisa Zyga	Sniffing Out Fake Blogs Big companies have discovered the power of blogging as a marketing tool, but some Web users are fighting back.
Wired June 22, 2009 Steven Levy	Salon Cofounder and Blogger Gives His Short-Form Medium the Long-Form Treatment Salon cofounder Scott Rosenberg has written a new book, Say Everything: How Blogging Began, What It's Becoming, and Why It Matters.
T.H.E. Journal December 2005 Frank Catalano	Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike.
ONLINE Sep/Oct 2002 Greg R. Notess	The Blog Realm News sources, searching with Daypop, and content management
Entrepreneur December 2004 Steve Cooper	Blogger's Block Sick of blogging? Here's how to deal with business blog burnout.
IndustryWeek June 1, 2006 Jill Jusko	Unconvinced: Corporate Blogging Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show.
InternetNews November 5, 2004 Erin Joyce	Are Bloggers Really Journalists? When bloggers start to consider themselves journalists in the traditional sense they risk becoming what they often detest and deplore in traditional and new media.
BusinessWeek July 11, 2005 Carol Matlack	Let Them Eat Cake -- And Blog About It France's passion for Web logs is beginning to alter the political and business climate.
Entrepreneur May 2008 John Jantsch	The New Frontier These days, everyone's blogging. Is it time for your business to join the club?
Financial Advisor March 2006 David J. Drucker	Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice?
The Motley Fool March 7, 2006 Alyce Lomax	Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring.