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CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale.   |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
October 2006 |
The 2006 Market Leaders, Part 1 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Amdocs... SSA Global Technologies... etc. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 1 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how the CRM leaders are driving the market and how they stack up against the competition. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
InternetNews
February 9, 2004
Janis Mara |
AOL Floats E-Mail Reports for Marketers The giant ISP is gauging marketers' interest in a tracking service that would let marketers know whether and why e-mail was blocked, among other things. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
August 2012 |
The 2012 CRM Market Leaders CRM is the most important area of investment to improve business over the next five years. Find out which vendors are ramping up these offerings and best responding to industry needs in this year's Market Leader awards. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
August 2013 |
The 2013 CRM Market Leaders CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. |
CRM
December 2003
Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM
August 2006
Jessica Sebor |
The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
Inc.
January 2007
Michael Fitzgerald |
CRM Made Simple New software to supercharge your sales. |
CRM
May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
CIO
May 1, 2002
Susannah Patton |
Get the CRM You Need at the Price You Want As the economy cuts into CRM spending, companies are looking for ways to move ahead without breaking the bank. Why a small-step implementation adds up to big ROI, why patching together different software solutions can work, and when outsourced models may be the answer... |
CRM
March 2003
Jason Flynn |
New & Noteworthy TechExcel Inc. released its FrontOffice 4.0 for small and midsize business sales, marketing, and customer support... Interactive Intelligence Inc. has released two new products... NetLedger Inc. has launched its NetSuite 8.6, which will include enhanced partner relationship management capabilities... etc. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Elite The following organizations comprise this year's CRM Elite. |
CRM
December 2005
Marshall Lager |
The Year in (P)review Looking back, and to the future: CRM trends and events to watch: Would you like fries with your subsidiary?... And Oracle acquired everybody else... We're not going to say "On-demand is in demand" again, but... Information, please... |
InternetNews
February 17, 2004
Janis Mara |
AOL Faithful to Current Media Buying Agency The giant ISP will stick with its current partner to handle the media portion of its advertising. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
August 2007
Jessica Sebor |
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. |
CRM
August 2015
David Myron |
Analyzing the 2015 CRM Market Awards The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards. |
InternetNews
November 12, 2004
Erin Joyce |
AOL, Kayak Team For Travel Search AOL is teaming with Kayak Software to build a free travel search offering. |
CRM
December 2015
Esteban Kolsky |
CRM's Ever-Changing Plotline What hype-worthy wrinkles are in store for 2016? |
InternetNews
August 4, 2004
Pamela Parker |
America Online Acquires Mailblocks Challenge/response e-mail technology, like the kind Mailblocks created, is sure to gain momentum, creating headaches for marketers. |
InternetNews
May 18, 2006
Sean Michael Kerner |
AOL to Bottle Up Lightningcast AOL is expanding its broadband video advertising empire with the acquisition of privately held Lightningcast. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
July 2004
Lisa Picarille |
Cummins Revs Up Its Marketing The company needed to develop a consistent review and approval process for marketing campaigns, so it implemented Aprimo's marketing automation solution. |
InternetNews
December 20, 2005
Susan Kuchinskas |
What's The AOL/Google Deal? The rumored alliance between Google and AOL isn't all about Microsoft. |
CRM
May 2003
Rochelle Garner |
Smooth Operators What companies can learn from how contact center vendors use CRM -- and profit from it. |
CRM
December 1, 2005
Marshall Lager |
The Competitive Threat SAP, Onyx, and others look to seduce leery customers. The real question is, How is Oracle going to position itself against its competitors, and against itself? |
InternetNews
June 2, 2006
Ed Sutherland |
AOL Mum on Possible UK Unit Sale AOL's Europe exit is part of the company's plan to shed it's ISP roots, say analysts. |
Search Engine Watch
October 4, 1999 |
New AOL Search Unveiled AOL retired its longstanding AOL NetFind service in favor of the new AOL Search in September, though the official launch of AOL Search actually comes later this week. |
InternetNews
February 13, 2004
Janis Mara |
AOL Acquires BlackVoices.com The giant ISP continues to strengthen offerings for niche markets by acquiring one of the country's largest African-American Web sites. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
InternetNews
January 9, 2004
Pamela Parker |
AOL Ad Sales Chief Steps Down Lisa Brown promised advertisers she would lead AOL on the 'road to redemption.' Now, she's leaving the firm. |
The Motley Fool
June 1, 2004
Alyce Lomax |
AOL's Aggressive Push A two-month ad campaign begins to push "AOL for Broadband"-a content offering, relying on users to purchase their broadband services elsewhere, while paying $14.95 for AOL's community and content . |
