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The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers.   |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
The Motley Fool
March 30, 2005
Tim Beyers |
TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye. |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
September 29, 2004
Alyce Lomax |
TiVo's Cruisin' Though the company's deal with Royal Caribbean is a pilot program, it highlights a necessary evolution in TV advertising: the need for interactivity and a more customizable TV viewing experience. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
The Motley Fool
April 7, 2005
Tim Beyers |
TiVo Tunes In Patents The DVR maker spends to build a better TV portal. It's unclear whether ads will ever have an impact on TiVo's revenues. But I wouldn't underestimate the possibility. Investors, take note. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
The Motley Fool
February 4, 2011
Rick Aristotle Munarriz |
TiVo's Battle of the Brands TiVo is hoping to give its data mining efforts a little more exposure. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
The Motley Fool
August 9, 2004
Alyce Lomax |
TiVo Turns on the Charm Can advertising and rebates lure enough subscribers? An investment in TiVo remains risky, considering competitive concerns and its failure to secure deals with the big cable companies. |
HBS Working Knowledge
November 15, 2004
Sean Silverthorne |
TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool
April 13, 2004
Alyce Lomax |
Google Mail: Novelty or Nosy? Does the "G" in "Gmail" stand for "going... going... gone"? |
The Motley Fool
August 25, 2006
Tim Beyers |
Has TV Land Gone Loony? Between a stunning court victory over EchoStar and the desperate cry of advertising by grocery, all signs point toward TiVo as the portal through which the future of TV is being defined. Is it time to buy the stock? |
The Motley Fool
March 30, 2009
Tim Beyers |
Like I Said, Google Must Buy TiVo Google wants to improve how television ads are brokered by connecting its existing Google TV service -- think of it as AdWords for broadcasters -- to YouTube and other Web video sites. |
The Motley Fool
February 23, 2006
Tim Beyers |
Dueling Fools: TiVo Bull The DVR dynamo's patent power will lure advertisers to its doorstep. Yes, the stock is still speculative by any measure. But TiVo today is like a good TV show that has yet to make the network lineup. That makes now a very good time to tune in. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. |
Mother Jones
Jul/Aug 2001
Brendan I. Koerner |
See and Be Seen Does your TV spy on you? |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool
November 28, 2005
Tim Beyers |
Everybody (Still) Loves Google TiVo cuddles up with advertisers and confesses its love for Google. What a surprise. Still, it's interesting to see that Madison Avenue is waking up to the idea that ad delivery -- especially TV ad delivery -- has changed forever, and that the filter of choice has become the TiVo box. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
InternetNews
July 10, 2009
Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
The Motley Fool
March 5, 2004
Alyce Lomax |
TiVo Goes Hyper A narrower loss and an aggressive plan fire up investors. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
The Motley Fool
July 31, 2006
Alyce Lomax |
TiVo ARMs Itself With its new unit to measure audience movement, TiVo's on the offensive. This stock is still risky, but things are definitely looking much better than they did at the start of this year. |
InternetNews
June 3, 2009
Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
InternetNews
October 27, 2006
Roy Mark |
Online TV Gaining Market Share The small but growing number of consumers using the Internet to watch television broadcasts cite convenience and the ability to skip commercials as their primary motivators. |
The Motley Fool
June 9, 2006
Alyce Lomax |
TiVo Casts for Dollars In a big thumbs-up to its shareholders, it's finally here: TiVoCast is another bit of innovation, and hopefully ad dollars. |
The Motley Fool
May 11, 2006
Tim Beyers |
TiVo Won A new deal between Fox and Apple underscores the DVR pioneer's power. In other words, both firms have legitimate reasons to want TiVo while the stock is still cheap. Can a bidding war really be that far off? |
The Motley Fool
March 8, 2005
Rick Aristotle Munarriz |
Television Ads It Up Product placement has gone too far. The scripted ads in TV shows, even when they're worked in seamlessly, compromise a show's credibility. |
The Motley Fool
February 23, 2006
Tim Beyers |
Dueling Fools: TiVo Bull Rebuttal So what if TiVo loses DirectTV? Comcast is waiting. Madison Avenue wants and needs TiVo, while the big techs need a gateway that connects the Web and TV for targeted ads. Investors, take note. |
