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BusinessWeek December 20, 2004 Dean Foust	Gone Flat Former Coca-Cola Co. executive E. Neville Isdell returned to the helm at the beleaguered soda giant brimming with confidence. All it took was a tour of Coke's operations in 16 key markets for him to see a different reality: Coca-Cola was a troubled company.
BusinessWeek March 15, 2004 Dean Foust	Coke's Decade Of Arrogance A book on the history of the Coke company.
The Motley Fool March 3, 2004 Matt Logan	The Coca-Cola Connection Despite a web of relationships between directors, Coca-Cola's board is the real thing.
BusinessWeek May 17, 2004 Dean Foust	Things Go Better With...Juice The Coca-Cola Co. has made "great strides" with soda extensions such as Vanilla Coke and Diet Coke with Lemon, but they could do with more innovation on the noncarbonated juice and water side.
BusinessWeek March 1, 2004 Foust & Grow	Coke: Wooing The TiVo Generation The cola giant's quest for brand loyalty is leading it away from 30-second TV spots. Coke is luring young buyers with lounge areas promoting their products.
The Motley Fool May 5, 2004 Bill Mann	Is It Coke O'Cola Now? Coca-Cola turns to Neville Isdell to take the helm.
BusinessWeek December 20, 2004	Coke's Isdell: "I Intend To Lead" E. Neville Isdell, the called-out-of-retirement Coke exec, says the soft-drink maker is "not as broken as people think."
The Motley Fool June 15, 2004 Steven Mallas	Heyer's Bubbly Bucks President and COO Steven Heyer will leave Coca-Cola with a $23-million severance package.
The Motley Fool May 11, 2006 Rick Aristotle Munarriz	Dueling Fools: Coke Bear Investors, think you can handle the truth? No matter how you draw it out, Coke's future doesn't look so bright.
The Motley Fool August 29, 2005 Seth Jayson	Is Your Brand Bogus? Wall Street's dustbin is littered with "great brands" that weren't. In the end, a company -- and a brand's -- survival doesn't depend on hype. It depends on real profits.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Rebuttal The company's new drinks won't boost growth enough. Investors, take note.
BusinessWeek August 16, 2004 Dean Foust	Things Aren't Going Better At Coke New CEO E. Neville Isdell entered to good news. But with the bottling company no longer calling the shots, he is finding that there's no quick or easy way to get the fizz back into Coke. And investors are fretting.
The Motley Fool October 27, 2004 Brian Gorman	Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products.
The Motley Fool June 10, 2004 Dave Marino-Nachison	Coke Says Bye to Heyer The transformation at the top of the massive drinks company continues.
The Motley Fool July 15, 2004 Rich Duprey	Coke's New "New Coke" Coke's more expensive C2 bubbles up just as the low-carb frenzy starts to wane. It's looking to boost its flat stock price, which has been stuck at about $50 a share since the beginning of the year.
The Motley Fool February 18, 2011 Jim Royal	Who's Got Coke's Secret Formula? Coke's still the real thing. If someone discovered Coke's secret formula, would it really matter?
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
The Motley Fool April 26, 2007 Steven Mallas	Pepsi Yields to Coke? The snack and beverage giant had a tasty quarter. Investors, take note.
BusinessWeek May 2, 2005 Jack Ewing	A Cold Shoulder For Coca-Cola in Germany Can the company revive its faltering German business?
Food Processing December 2011 Diane Toops	Toops' Scoops: The Real Thing Turns 125 Two American icons, Coca-Cola and Lady Liberty, celebrate their anniversaries. Back in May, the Coca-Cola Foundation donated $1 million to support the Statue of Liberty-Ellis Island Foundation's Peopling of America Center.
The Motley Fool August 2, 2006 Alyce Lomax	Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors.
The Motley Fool April 21, 2004 Steven Mallas	Coke Pours a Strong One Coca-Cola reports some lively earnings that investors will find refreshing. Still, there is work to be done.
The Motley Fool October 17, 2008 Rick Aristotle Munarriz	Throw This Stock Away Despite topping analysts expectations for 21 straight quarters, is the fizz now flat at Coca-Cola?
National Real Estate Investor November 1, 2004 Robyn Taylor Parets	New Starwood CEO to Add Fizz? In a move designed to strengthen its already powerful brands, Starwood Hotels & Resorts ventured outside the real estate and hotel industries and selected Steven Heyer, former president and COO of The Coca-Cola Co., as its new CEO.
The Motley Fool February 14, 2006 Rich Duprey	Buffett Burps Warren Buffet will not seek re-election to Coke's board next month. One can easily imagine that, with or without Buffett on the board, Coca-Cola will continue to dominate brand surveys, commanding the top spot in worldwide brand-name recognition.
The Motley Fool July 17, 2007 Ryan Fuhrmann	Concentrated Results at Coca-Cola Coke is close, but still hasn't regained its status as a consistent grower. Investors, take note.
The Motley Fool January 5, 2010 Rick Steier	Is Coke Still Teaching the World to Sing? Or has the venerable brand finally run out of room to grow?
The Motley Fool June 8, 2004 Nathan Parmelee	Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste.
The Motley Fool January 7, 2005 Seth Jayson	Coke's Sour Note Lime Coke? The company will need more than this to turn things around. Yes, Coke has looked cheap ever since the fall, but it's not cheap enough.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool March 18, 2009 Rich Smith	Chinese Bureaucrats Shake Up Coke "Hurray!" for bureaucracy. This was a bad deal from the get-go.
BusinessWeek September 16, 2010 Mehul Srivastava	For India's Consumers, Pepsi Is the Real Thing It entered the market just as Indians were engaging with the West
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Investors, the cola company is too big to grow into its share price.
The Motley Fool February 2, 2009 Rich Smith	The Day the Brand Name Died When killing off tainted brand names, better late than never.
The Motley Fool June 12, 2006 Rich Smith	Coke Is an Idiot Free marketing? No, thanks. Investors, Coke shouldn't be giving Mentos the cold shoulder here. Coke should be partnering with Perfetti to turn Mentos-fueled Diet Coke geysers into The Fad of the Summer of '06.
The Motley Fool May 16, 2005 Cliff Malings	Should Coke Join Your Team? Successful portfolios are often built upon good chemistry among many assets, not a single high-flying superstar. Coke is a perfect example of a stock that can likely reduce risk within your portfolio.
The Motley Fool June 30, 2010 Jim Royal	Coke Teaches the World Cup to Sing If Coca-Cola knows how to do anything, it's marketing, and as World Cup fever sweeps the world, the company's showing that it knows how to keep everyone cool.
The Motley Fool March 15, 2004 Brian Gorman	Coke's Berrylicious Strategy Coke continues to add new flavors to its beverage lines. Will it keep the hype going?
The Motley Fool June 11, 2010 Jim Royal	1 Reason Coca-Cola Is a Must-Avoid Its exposure to the euro is a killer.
The Motley Fool December 17, 2007 Anders Bylund	Coke Gains Some Swedish Flavor Given that 71% of Coca-Cola's sales come from outside North America, it is surprising that the company doesn't have any international representation on its board of directors. Until now, that is.
The Motley Fool February 9, 2005 Steven Mallas	Diet Coke's Makeover Will the new Diet Coke help grow case volume?
BusinessWeek October 28, 2010 Duane Stanford	Africa: Coke's Last Frontier Sales are flat in developed countries. For Coke to keep growing, Africa is it.
The Motley Fool October 20, 2010 Matt Koppenheffer	Coke Is Still King of the World Coca-Cola's third quarter results were fizzier than analysts were expecting.
The Motley Fool June 28, 2005 Steven Mallas	Coca-Cola: China's Real Thing? Coke needs to make China a priority. In the meantime, though, remember that while Coke might remain value-priced for a while, there's that nice dividend history to keep a shareholder comfortable during the wait for price appreciation.
The Motley Fool September 29, 2005 W.D. Crotty	Pepsi's Effervescent Quarter PepsiCo displays growth in every sector of its business in its latest earnings report. All of this good news is priced into the stock.
The Motley Fool October 19, 2011 Matt Koppenheffer	Did Coca-Cola Just Disappoint? Coca-Cola's stock slumped on third-quarter earnings, but is that reason for shareholders to jump ship?
The Motley Fool February 11, 2004 Alyce Lomax	Is Coke Capped? Are the flagship brands in refreshment getting stale here at home?
The Motley Fool February 21, 2007 Ryan Fuhrmann	It's a Matter of Taste: Pepsi vs. Coca-Cola Comparing and contrasting the beverage giants, from an investor's perspective.
The Motley Fool August 2, 2010 Matt Koppenheffer	Warren Buffett Wants Stocks Like This and So Do I Warren Buffett and I both have a soft spot for this soft-drink king.
The Motley Fool December 11, 2006 Jack Uldrich	Coke Looks to Get Healthy Diet Coke Plus could keep the company's stock on the upswing.