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Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo...   |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
July 5, 2000 |
Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner. |
Search Engine Watch
February 16, 2004
Chris Sherman |
Changes Afoot at Yahoo & MSN Yahoo switches from Google to its own search, and MSN drops LookSmart listings. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
InternetNews
January 20, 2004
Janis Mara |
Yahoo! Lab to Cook Up New Search Tech Yahoo!'s new research group will help the Internet giant fight for search superiority. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Search Wars: Battle Of The Search Superpowers A look at how and why the current search wars erupted, one that will no doubt gain further attention in the wake of expected public financial releases from Google. |
Search Engine Watch
July 16, 2008
Kevin Ryan |
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
InternetNews
January 5, 2004
Susan Kuchinskas |
Google's Got Its IPO Banks The search engine that could IPO takes the first step, naming a bench of heavy-hitter banks to take it public. |
Search Engine Watch
November 5, 2003
Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
InternetNews
January 14, 2004
Janis Mara |
Yahoo! Revenue Soars on Search, Ads Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Buys Sprinks, Plans IPO In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also revealed that an initial public offering is planned for early next year. |
InternetNews
July 7, 2004
Pamela Parker |
Marketing Drives Strong Second Quarter for Yahoo! Yahoo! saw growth in both search and brand advertising. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
February 18, 2003
Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
InternetNews
September 19, 2006
Andy Patrizio |
Yahoo Shares Plunge On Slowing Ad Sales A mild warning of advertising softness in its current quarter from top Yahoo officials sent the company's shares down 12 percent in mid-day trading, and a lot of other tech stocks went down with it. |
The Motley Fool
January 15, 2004
Tom Taulli |
Do You Yahoo! or Google? Yahoo! may have had a strong quarter, but it knows the next fight is with Google. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
Search Engine Watch
April 5, 2004
Danny Sullivan |
Google Tops, But Yahoo Switch Success So Far New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement of Google results with its own technology doesn't appear to have cost it visitors. |
Search Engine Watch
February 20, 2004
Chris Sherman |
Search Engine Forums Spotlight What's The Next Step With Search Engines? Google and Semantic Web Search. |
The Motley Fool
August 10, 2004
Tom Taulli |
Yahoo! the First Winner in Google IPO Yahoo!'s once-questioned acquisition of Overture appears to have been a huge coup. The company was clearly in a position of strength and was not shy in exacting a great deal. |
InternetNews
April 29, 2004
Susan Kuchinskas |
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. |
BusinessWeek
July 18, 2005
Ben Elgin |
Google's Leap May Slow Rivals' Growth MSN and Yahoo! face new challenges as their share of the search engine market falls, but they are offering new search features to remain competitive. |
The Motley Fool
July 1, 2004
Alyce Lomax |
Microsoft's Still Searching Today, Microsoft unveiled an upgrade to its MSN search capabilities, as well as a preview of search functions to come. |
The Motley Fool
January 7, 2004
Tom Taulli |
Want a Piece of Google? The choice of investment bankers sheds some light on who gets pre-IPO shares. |
The Motley Fool
May 13, 2005
Rick Aristotle Munarriz |
Getting Over Overture The Yahoo! rebranding effort is complete, but the new Overture still needs some getting used to. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
InternetNews
June 6, 2006
Nicholas Carlson |
Your Web Can be Yahoo's Latest MyWeb Is Yahoo taking another step ahead of Google in social search integration? |
InternetNews
December 8, 2006
Nicholas Carlson |
Analysts: You Can't Compare Yahoo to Google Sure, Yahoo does search like Google, but there's a lot more to the just-reorganized company. |
Search Engine Watch
August 9, 2004
Chris Sherman |
Google, Yahoo Settle Patent and Share Disputes Google and Yahoo announced today that they have resolved two contentious issues between the companies. |
Search Engine Watch
March 2, 2004
Chris Sherman |
Yahoo Announces Content Acquisition Program Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the scope and quality of content available via Yahoo search. |
Search Engine Watch
August 26, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Wired
March 2005
Michael S. Malone |
The UnGoogle (Yes, Yahoo!) Today, it's all about Google. But 10 years ago, two students from Stanford virtually invented Internet search and gave it a funny name: Yahoo! |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
April 30, 2004
Robyn Greenspan |
Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. |
BusinessWeek
January 12, 2004 |
Terry Semel Methodical and rigorous in his decision-making, Semel moved fast upon taking the helm at Yahoo in mid-2001 to reel in its myriad businesses and to bring management discipline to the foundering Net portal. |
Search Engine Watch
February 8, 2008
Kevin Newcomb |
What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. |
InternetNews
March 1, 2005
Tim Gray |
Past is Prologue For Chief Yahoo Yahoo kicks off its 10th anniversary by opening up its platform to more developers, improving personalized search, and offering more opportunities to marketers. |
