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BusinessWeek February 2, 2004 Peter Burrows	Show Time! Just as the Mac revolutionized computing, Apple is changing the world of online music. If Steve Jobs plays his cards right this time, Apple could end up with a big chunk of the digital-entertainment market
HBS Working Knowledge February 2, 2004 Sean Silverthorne	Where Does Apple Go from Here? Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer's future lie? An interview with Harvard professor David Yoffie.
The Motley Fool January 6, 2004 Tim Beyers	The Apple of My iPod CEO Steve Jobs lays out a digital strategy at the annual Mac fest -- Hollywood style.
BusinessWeek November 8, 2004 Peter Burrows	Can The iPod Keep Leading The Band? Apple has to continue to out-innovate a growing crowd of contenders.
Fast Company December 1, 2007 Adam L. Penenberg	All Eyes On Apple Will the gray light of January cool the world's hottest company?
BusinessWeek February 2, 2004 Peter Burrows	Steve Jobs: "It Feels Good" Apple's chief talks about its rapid rise to the top of the digital music biz, Pixar, and what tunes he's listening to today.
BusinessWeek June 7, 2004 Burrows & Lowry	Rock On, iPod What CEO Steven Jobs must do to maintain Apple's dominance.
The Motley Fool February 3, 2004 Tim Beyers	Apple Defends Its iLife Apple Computer may have finally found a market niche it can dominate. But can it become the newest consumer electronics giant? While the long-term outlook may be uncertain, the short term at least is looking pretty healthy.
BusinessWeek July 19, 2004 Peter Burrows	Why Apple Needs To Shine Up iMac Despite iPod's success, the company gets most of its sales from computers.
The Motley Fool January 15, 2004 Rick Aristotle Munarriz	Apple: A Space Odyssey Apple's forays into digital music have others wanting in.
InternetNews January 13, 2006 David Needle	A Funny Path to Today's Apple? Here are a few of the key moments in the 30-year history of Apple that stand out.
The Motley Fool November 9, 2006 Katrina Chan	The Best Blue Chip for 2007: Apple Apple is not a traditional blue-chip stock. It's a company that's capitalizing on current technology trends and consumer needs -- mainly digital music and computers. Apple could quite possibly be the easiest money investors will ever make.
Wired March 18, 2008 Leander Kahney	How Apple Got Everything Right By Doing Everything Wrong In a consumer-focused tech industry, the products are what matter.
The Motley Fool April 6, 2006 Tim Beyers	More Pigs Over Cupertino Apple's now in two fast-growing markets. What's an investor to do?
BusinessWeek July 9, 2007 Peter Burrows	Welcome To Planet Apple How Steve Jobs became a global trendsetter.
Fast Company August 2005 John J. Sviokla	In Praise of Ecosystems Innovation doesn't occur in a vacuum -- which is why Apple's iPod will eventually be eclipsed by rivals that can cooperate and compete together.
The Motley Fool January 10, 2007 Tim Beyers	Goodbye, Apple Computer Exchanging Apple Computer for Apple, Inc. can only mean one thing: new consumer-electronics siblings for the Mac are on the way, including the iPhone. Investors bid the stock up more than 12% on the news.
BusinessWeek October 11, 2004 Peter Burrows	Apple Is Looking Juicier The iPod and iMac G5 are widening Apple's base -- and its notebooks are gaining, too. This could help the company find modest market share gains that could have an impact on sales and earnings.
BusinessWeek October 27, 2003 Peter Burrows	Everybody Wants A Piece Of The iPod Apple's e-music dominance will be sorely tested as cheaper players hit the market.
BusinessWeek September 29, 2003	Steve Jobs, Apple Apple has broken the logjam and made it possible for the music industry to successfully sell tunes on the Web.
The Motley Fool October 7, 2004 Seth Jayson	Apple Is Rotten Apple's ready for a mighty big fall. The Borg-like fidelity of Mac zealots, coupled with misplaced enthusiasm for the firm's nifty gadgets and a giant dose of media hype, has conspired to push the stock far beyond a rational valuation.
The Motley Fool April 29, 2005 Rick Munarriz	Is Apple a Rule Breaker? Apple is leading the way again, a generation later. Can it last?
PC World September 2002 Stephen Manes	Full Disclosure: Sick of Blue Screens? Get a Mac! Don't fret: Fantasies about ditching Windows are perfectly normal -- maybe even healthy.
The Motley Fool July 13, 2004 Tim Beyers	Apple: 100 Million Served Apple Computer celebrates a digital music downloading milestone.
The Motley Fool January 26, 2006 Alyce Lomax	2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started?
InternetNews January 6, 2005 Jim Wagner	Apple Hit by Lawsuit The plaintiff wants to loosen the ties between the iPod and the iTunes music service.
The Motley Fool November 29, 2007 Tim Beyers	Yes, Steve Jobs Is Like Marc Jacobs Is Apple on a hot streak that is destined to end soon? One writer thinks so.
The Motley Fool October 7, 2004 Tim Beyers	In Defense of the iEmpire There is no way to justify Apple Computer's price tag using traditional valuation methods. Apple's economic gains signal Rule Breaker potential.
The Motley Fool October 15, 2004 Tim Beyers	Microsoft's Strategy: Be Apple Mr. Softy wants to make your PC into a digital entertainment hub. Sound familiar?
The Motley Fool December 27, 2007 Rick Aristotle Munarriz	Apple at $200 Is Just the Beginning Apple is cheap. Yes, even at $200.
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Apple's recipe for success continues to entice investors.
The Motley Fool September 21, 2006 Tim Beyers	Dueling Fools: Mac Rebuttal Cupertino is still a far cry from Hollywood. Apple isn't about entertainment. The company is aiming to make the digital life accessible for everyone. And they do that job better than anyone else. Investors, take note.
InternetNews January 5, 2007 David Needle	It's Apple's Call at Macworld Macworld Expo kicks off as rumors swirl of an Apple phone, Google-in-the-mix, and other new products.
InternetNews August 4, 2006 David Needle	Will 'Leopard' Be Apple's Only Leap? The next generation OS will be detailed at Apple's developers conference, but the computer maker is sure to make other announcements.
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Does anyone think the company would have been able to grow its PC business to its present stature -- chewing on its thickest slice of the PC market on this side of the millennium -- if the iPod hadn't reinvigorated the Apple brand to mainstream prominence? Investors, take note.
The Motley Fool December 5, 2008 Rick Aristotle Munarriz	Apple Ain't The Beatles If Apple is a band, it's probably not The Beatles. Sorry. Aim lower. A lot lower.
The Motley Fool June 17, 2005 Tim Beyers	Readers: Apple Vs. Dell? Maybe Readers debate what offering lies in Apple's soul, who Apple's chief competitor is, and what partnerships may lie in the horizon.
The Motley Fool February 27, 2006 Nathan Alderman	Apple: What's Up Steve's Sleeve? The Mac maker promises mysterious new goodies on Feb. 28. Will Apple shareholders be in for more happy times ahead?
The Motley Fool February 14, 2007 Nathan Alderman	The Serpent in Apple's Garden Now that Apple's moving from music into movies and TV, has the Mac maker begun to jeopardize its success by aligning itself more with the content-creating industry heavyweights -- at the risk of alienating the customers responsible for its current download dominance.
Fast Company March 2004 Fast Company	Feedback Letters about the Apple computer company...letters about Cheers for Social Capitalists...lteers about Counting Threads...
The Motley Fool September 15, 2006 Rick Aristotle Munarriz	Community Pool: Apple Apple Computer gets the water cooler treatment as investors chime in.
The Motley Fool October 14, 2004 Tim Beyers	Return of the Pod People The stylish iPod helps Apple continue its rule-breaking ways. Apple's stock may be worm-ridden from every traditional valuation method, but its business is now as good as it has ever been.
InternetNews January 6, 2004 Michael Singer	Apple Wants Bigger Slice of the Pie For the 20th anniversary of the Macintosh, the company pushes to be more than just a niche desktop player.
InternetNews January 8, 2004 Michael Singer	HP Sings Apple iPod, iTunes The deal includes 'competitive' pricing of the music player and pre-loaded iTunes on desktop and notebook consumer PCs.
BusinessWeek September 19, 2005 Peter Burrows	Apple's Phone Isn't Ringing Any Chimes Did Apple's designers suffer a rare brain cramp? Not likely. Rather, it looks like Jobs is making a careful gamble.
InternetNews January 10, 2006 David Needle	Apple's Other News PodCast Studio, a new iPod accessory and Microsoft's five-year plan highlight Steve Job's keynote address at Macworld Expo.
The Motley Fool January 27, 2009 Tim Beyers	Tim Cook's Big Problem Apple shareholders aren't all that interested in maturity. They want a rebel and expect a disrupter. Apple needs innovation, now.
The Motley Fool February 23, 2005 Alyce Lomax	Apple Enables iPod Addictions Is this move desperate... or deadly to competitors? Apple may be trying to take over the world, or at the very least, the world of music -- but there are many reasons for investors to step carefully
BusinessWeek February 6, 2006 Burrows & Grover	Steve Jobs' Magic Kingdom How Apple's demanding visionary will shake up Disney and the world of entertainment.
Fast Company December 1, 2007 Robert Safian	Letter from the Editor Is openness and sharing undeniably the route to progress? Or is the conventional wisdom on this topic faulty - is the pressure of isolation what's most needed to drive innovation?