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Make It Clear Sometimes your business case stories fall on the deaf ears of executives who don't understand IT value. Here's how to ensure your project requests won't be rejected. |
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Gloomy CRM Forecasts Lead to New Opportunities The technology's benefits are too obvious to ignore. |
Search Engine Watch
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Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
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Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business |
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November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
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July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
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3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
Bank Technology News
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Looking for Payback from CRM For banks, good CRM starts with a good business culture... |
Investment Advisor
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The Relationship Manager Customer relationship management software can help you grow your business, but many advisors don't take advantage of all that the technology has to offer. |
CRM
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The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
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The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. |
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Secret of My Success: Breaking News: A CRM Success Story The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction. |
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11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
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4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
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A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
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Extending the Definition of Social CRM Improving conversations should be a key element |
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The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
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November 2003
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How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
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Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
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Power Up Your CRM Platform Layering sales apps boosts productivity. |
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Move from Social Media to Social CRM Five ways to bring your business up to speed. |
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The Emotional Enigma of Intangibles There are equal measures of art and science to factoring the intangible benefits of IT investment decisions into a business case. |
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5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
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Anatomy of a CRM Analyst Industry analysts can make the perfect partner for building a CRM strategy--if you know how to capitalize on their services. |
