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The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Search Engine Watch March 23, 2011 Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Investment Advisor February 2008 |
How Active is Your Fund Manager? Download a copy of the paper How Active Is Your Fund Manager? A New Measure That Predicts Performance, here. |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch July 28, 2010 Kevin Gibbons |
7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
The Motley Fool March 17, 2010 Mac Greer |
Fool Radio: Michael Lewis on "The Blind Side" The author discusses his book. |
Search Engine Watch November 19, 2008 Eric Enge |
Marketing Pitches: Don't Strike Out With Your Audience When journalists are starting out, they're trained to find the most relevant event or idea. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? |
InternetNews February 9, 2004 Janis Mara |
AOL Floats E-Mail Reports for Marketers The giant ISP is gauging marketers' interest in a tracking service that would let marketers know whether and why e-mail was blocked, among other things. |
Entrepreneur May 2005 Jerry Fisher |
Keep It Simple The most effective ad copywriting gets right to the point. Start with a mix of short and shorter sentences. |
Search Engine Watch May 17, 2005 Tony Wright |
Search Engines and King Content A group of experts discuss steps you can take to make sure that your website contains content that will bring in traffic from search engines. |
Registered Rep. August 1, 2004 |
15 Years Ago in Registered Rep From June 1989: New York-based Shearson broker Charles Lewis won an aggravated harassment case against 67-year-old Ethel Scull, for phoning Lewis 1,208 times over eight days following the October 1987 crash. |
PC World May 2005 Tom Spring |
Getting Around Copy Controls If it's illegal to copy a commercial copy-protected DVD, why can you run to Best Buy and purchase software that does it for you? |
PC Magazine January 10, 2007 |
Copy Only Subtotals in Excel A way to copy just the results of a subtotal display to other cells in an Excel spreadsheet. |