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Knowledge@Wharton June 4, 2003	Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Two professors in Wharton's marketing department say devising appropriate pricing strategies is more critical than ever in a world of hyper-competition. Pricing strategies also take on added importance at a time when central bankers and economists are concerned about deflation.
CFO March 15, 2004 John McPartlin	The Price You Pay Companies say price-optimization software is worth the effort it demands.
Fast Company March 2003 Charles Fishman	Which Price is Right? An urgent question: How can we increase profits if we can't raise prices? The answer demands revolutionary thinking -- insights about strategy and human behavior, turbocharged with software, mathematics, and rapid experimentation. Are you ready to master the new era of pricing?