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CFO
Scott Leibs & Alix Nyberg |
All Hail the ROI As ROI comes back in vogue, finance executives are reemerginig as technology decision-makers; also, contract management software is booming...   |
CFO
October 15, 2002
Norm Alster |
After the Deluge Despite a torrent of interest in ROI, truly workable solutions are just beginning to emerge. |
CRM
November 30, 2010
Juan Martinez |
Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma. |
CIO
August 27, 2014 |
CIOs Share Their Secrets to Project Success How to balance traditional and unconventional approaches to keep IT projects on track and deliver on their promises. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
CFO
March 17, 2003
Russ Banham |
The Power of 3 One way to bridge the CFO-CIO divide: Bring a third party into the conversation. |
CIO
June 1, 2003
Elana Varon |
R.O.Iowa By centralizing its state IT budget process, establishing a scoring method and instituting value metrics, Iowa has become a national model for gauging project ROI. |
CFO
November 1, 2007
Kate O'Sullivan |
Who's Next? Succession planning should be a critical exercise in finance. Too bad so many companies avoid it. |
Wall Street & Technology
October 27, 2005
Leslie Kramer |
CIO Challenge - Measuring IT's Value To ensure that IT dollars are spent wisely, business executives often require CIOs to quantify the return on technology investments. But ROI isn't always the best measure of an IT project's value. To prove IT's worth, many CIOs are employing new metrics. |
Wall Street & Technology
October 21, 2004 |
Dear CIO... Upper management views technology as strictly operational support, rather than as a sustainable competitive advantage. How do you put an ROI analysis on something as slippery as competitive advantage? |
CIO
February 1, 2004
Jack Keen |
Taking the Measure of Vendors Many vendors claim they can help CIOs make the case for ROI. Here's how to tell the good guys from the fakers. |
CFO
March 1, 2008
Kate Plourd |
Custom Fit In finance training, one size may not suit all. |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CIO
May 15, 2002
Eric Berkman |
How to Use Balanced Scorecard You can't tell when you're winning if you don't keep score. The Balanced Scorecard helps track your company's strategic hits and misses... |
CRM
February 15, 2013
Dina Elsokari |
Essential Steps to Creating a Single View of Your Customer Coordinate your data to gain a greater ROI. |
CIO
July 1, 2001
Ben Worthen |
(Not Sitting on a) Dock of the Bay How IT helps the shipping industry bring its goods to market... |
Bank Technology News
September 2005
Michael Grebb |
A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks. |
Food Processing
April 2013
Kevin T. Higgins |
Making a Case for Capital Spending Splicing the genes of an accountant and an engineer might help cost-justify plant improvement projects, but a dash of showmanship and passion also help build capex consensus. |
CFO
October 15, 2002
Scott Leibs |
The Case Against the Business Case Are there lessons to be learned from a well-fitting pair of chinos? Business-school professors Jeanne Ross and Cynthia Beath applaud the thinking behind Land's End's online virtual dressing room (with no ROI justification) and caution companies against turning ROI into a security blanket. |
U.S. Banker
February 2007
Ed See |
Driving Growth Through Marketing Growth remains a top concern in banking, with many looking to marketing to be a key driver. While marketing can be a successful tool, it also can be a very expensive failure. |
CRM
December 1, 2005
Denis Pombriant |
Goodbye ROI It's time to alter how we think about financial rewards from technology investments -- not all rewards are tangible. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
CFO
October 15, 2002
Scott Leibs |
A Step Ahead Economist Erik Brynjolfsson leads the charge toward a greater appreciation of IT. |
