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Inc. April 2005 Darren Dahl	The Celebrity Pitch America is more celebrity-mad than ever. But is hitching your company to a star really the right move? If you're careful, employing a celebrity can be worth the gamble; if not, the damage could be difficult to overcome.
Scientific American January 2007 Michael Shermer	Airborne Baloney The latest fad in cold remedies, an orange-flavored effervescent concoction of herbs, antioxidants, electrolytes and amino acids that fizzles into action in a glass of water, is full of hot air.