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CIO
April 1, 2003
Sviokla & Wong |
CRM Is Not for Micromanagers To get value from CRM, use it to empower people -- not to keep tabs on them.   |
U.S. Banker
February 2002
Eby Raj Seshadri & Corey Yulinsky |
Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data... |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
HBS Working Knowledge
July 21, 2003
Jean Ayers |
Don't Get Buried in Customer Data -- Use It Don't blame your CRM technology. Be smarter about collecting and using your data. |
CRM
September 19, 2014
Bryan Collins |
The Zen of a Connected Business Six benefits of integrating CRM and enterprise resource planning. |
Pharmaceutical Executive
March 1, 2011 |
Creating Customer Value: New Horizons on the Managed Markets Journey A highlight of the Hay Group's annual study of Sales Force Effectiveness, focusing on managed care markets. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
Bank Technology News
April 2001
David Rountree |
Customers Rule Today Long before the Internet, the customer was said to be king. But the Net appears to spell certain, if slow, death for banks that don't act accordingly... |
Bank Technology News
June 2001
Jan Jaben-Eilon |
Looking for Payback from CRM For banks, good CRM starts with a good business culture... |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CIO
January 1, 2002
Edward Prewitt |
How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CIO
September 15, 2002
Mohanbir Sawhney |
Getting Real About Getting Paid What if companies were compensated based on the value they created for their customers? |
IndustryWeek
February 1, 2002
Doug Bartholomew |
CEO Of The Year -- The King Of Customer Tom Siebel's obsessions with customer service and technology have led to the founding of a successful company and a burgeoning industry... |
CRM
November 2007
Colin Beasty |
Predicting Profitability After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify - and sell to - their most profitable customers. |
HBS Working Knowledge
November 17, 2003
Diana Farrell |
IT Investments that Pay Off Whether you believe that IT revolutionized business processes or didn't change a thing, this article will help you get a handle on how to forge ahead in the "new" economy. |
CRM
July 2005
Marshall Lager |
Breaking Down the Silos Get back to the roots of CRM with this refresher course on integration. |
CRM
March 13, 2015
Daniel Sarfati |
Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
Financial Planning
December 1, 2007
Joel P. Bruckenstein |
2007 Software Survey For financial planners: What you're using, what you're not -- and how the right programs can improve your efficiency. |
CRM
October 4, 2013
Padmanabha Sivanandan |
Designing a 'Street-Smart' CRM Solution for B2C Enterprises An evolving focus on CRM has left B2Cs behind. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
February 2014
Leonard Klie |
Law Firms Make the Case for CRM Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds. |
U.S. Banker
December 2001
Bennett & Bruno |
Getting Your Money's Worth Should banks quantify their prospective returns on their investments in technology? Is it possible? When should a bank build technology internally, or buy it from outside vendors? |
CRM
January 1, 2006
Alexandra DeFelice |
Opening Accounts and Relationships A credit union uses service as a competitive advantage over price by implementing Pivotal CRM. |
CRM
January 17, 2014
Mac McConnell |
Four Reasons BPM Can Improve Your CRM System Take business relationships to the next level with business process management. |
CIO
May 15, 2001
Heather Harreld |
What a Switch! Before deregulation, utilities didn't have to worry about customer service. Now they do. But buying CRM software won't do the trick... |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
February 2008
Jessica Sebor |
CRM Gets Serious With customer loyalty an ever-more-fleeting commodity, businesses must deliver consistent - and consistently high-quality - service. In the five stages that define CRM maturity, is your company among the leaders? Not knowing means you're not there yet. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CIO
January 1, 2001
Eric Berkman |
Heartbreak Hotels Alignment doesn't come easy, especially in an industry built on human contact. The hospitality industry has not fully embraced customer relationship management. |
CRM
July 1, 2003
Ginger Conlon |
Required Reading Matt McConnell, founder and cochairman of Knowlagent and author of Customer Service at a Crossroads, offers some strategies for improving contact center agent performance. |
CRM
September 2011
Ray Wang |
The Evolution of Social CRM Early adopters must build trust and community |
CRM
March 2005
Jason Compton |
You've Got Questions, We've Got Answers We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
HBS Working Knowledge
November 26, 2003
Paul Michelman |
Your New Core Strategy: Employee Retention The Baby Boom is de-booming and soon there will be many more jobs than people available to fill them. The message: Keep your workers happy today. |
CRM
January 25, 2013
Benjamin Lederer |
Making Use of Social Media Data A social CRM or contact management system can function as your business command center, supplementing contact, company, and industry information with social data, including profiles and comments. |
CRM
August 1, 2003
Picarille & Myron |
Market Watch: Mid-Market CRM Aberdeen Group predicts that total CRM spending on hardware, software, and consulting services for 2003 will be $15.4 billion, an increase of about 14 percent over 2002. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
Bank Technology News
January 2001
David Rountree |
Bye, Bye CRM, Hello CMR Not quite, researchers say, though RDS promotional material proferred the latest BAI research as proof that customer relationship management is "disappearing"... |
CRM
January 2010
Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CIO
November 1, 2002
Christopher Milliken |
A CRM Success Story The CEO of Boise Office Solutions suggests that giving customers greater economic value might just lead to a better ending. |
CRM
December 2003
Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
January 2005
Jason Compton |
Profits One Customer at a Time CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business. |
Investment Advisor
July 1, 2011
Spenser Segal |
The Relationship Manager Customer relationship management software can help you grow your business, but many advisors don't take advantage of all that the technology has to offer. |
CRM
August 2012
Leonard Klie |
CRM Comes to Campus at a Frantic Pace Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage. |
CRM
October 2013
Paul Korzeniowski |
CRM and Knowledge Management: Balancing Information and Insight Companies are tying KM systems into CRM solutions to maximize understanding and use of internal resources, but the process can be onerous. |
