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BusinessWeek July 28, 2003 Christopher Palmeri	To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will.
The Motley Fool July 19, 2004 Alyce Lomax	Mattel Makes the Grade Toy maker Mattel has reported improved second-quarter earnings. However, trouble on the horizon includes weakness in the company's quintessential Barbie brand.
The Motley Fool July 17, 2006 Rick Aristotle Munarriz	Mattel Plays It Right The toy giant's diversification moves continue to pay off. Investors, take note.
Fast Company April 2010 Kate Rockwood	How Spin Master Mixes Tech and Toys -- And Keeps Mattel Looking Over Its Shoulder How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.
The Motley Fool June 14, 2004 Alyce Lomax	Mattel's Operation Barbie The toy maker is trying to build off the strength of its Barbie brand to delve into several other products, including clothing for adult women that could launch this fall.
The Motley Fool October 28, 2005 M.D. Mitchell	Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy?
BusinessWeek November 7, 2005 Louise Lee	Dear Santa: Skip The Batteries Sales of non-electronic board games, puzzles, and building sets are climbing.
The Motley Fool March 24, 2009 Kris Eddy	The Girls of Mattel Get Makeovers Toys keep maturing despite the stalled economy.
The Motley Fool September 21, 2007 Rich Duprey	Mattel Begs for Forgiveness -- From China! A bizarre apology from Mattel to its Chinese manufacturers makes the toy company seem desperate heading into the holiday season.
The Motley Fool October 11, 2005 Nathan Parmelee	Mattel Gathers Up Its Toys The toy company combines all of its toy brands into one operational business. With third-quarter earnings due out next week, it is an interesting time for Mattel to announce a business reorganization. Investors, take note.
The Motley Fool November 22, 2006 Rick Aristotle Munarriz	Barbie Bites Back Mattel goes after the Bratz girls in a legal tussle. Investors, take note.
The Motley Fool January 30, 2006 Rick Aristotle Munarriz	That's Swell, Mattel The toy giant comes up flat, but scores a relative victory. Mattel ultimately earned $0.58 a share before one-time items. That's better than the $0.52 per share it earned in the fourth quarter of 2004, and well ahead of the $0.49 mark that Wall Street was expecting.
The Motley Fool September 11, 2007 Rich Duprey	Can We Believe Mattel? The toy maker is on the defensive over recalls, but are assurances of good sales believable? Will consumers be willing to take the risk on the company's products this holiday season?
The Motley Fool November 24, 2008 Colleen Paulson	The Land of Misfit Toys A new study gives its outlook on holiday toy spending, and it's not pretty.
The Motley Fool October 18, 2004 Alyce Lomax	Mattel's Barbie Blues Cutthroat competition and a possibly slow holiday season mean lower net profits and net revenues for Mattel.
The Motley Fool January 31, 2008 Rich Duprey	Misfit Mattel Beats Recall Bumble Toymaker Mattel reports higher fourth-quarter revenue and earnings, even though domestic sales fall.
BusinessWeek May 7, 2007 Christopher Palmeri	Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls.
Salon.com October 27, 2000 M.G. Lord	En garde, Princess! For the first time ever, Barbie may have a challenger who can kick her anorexic butt. At least that's what her unauthorized biographer thinks...
The Motley Fool August 4, 2010 Tim Beyers	Time to Take Another Look at Mattel? The toy maker best known for Barbie and Hot Wheels has a long-standing relationship with Time Warner to produce toys for the company's DC Comics characters.
BusinessWeek September 25, 2006 Christopher Palmeri	Mattel Needs A Knock-Me-Out Elmo Will Elmo's new incarnation make the Street love Mattel again?
BusinessWeek September 15, 2009 Christopher Palmeri	Spin Master Goes Up Against Barbie With its Liv line of dolls, the company brings its cool-toy bravado to the notoriously tough girls' market.
Wired September 2000 Erik Davis	Congratulations, It's A Bot! It was only a matter of time before toy companies turned from plush interactive hairballs to digikinetic babies. Yours will be arriving shortly.
Fast Company August 10, 2011 Jay Woodruff	Rich Ross Makes Moves (and Movies) at Disney Innovation in Hollywood isn't for the faint of heart. Meet Rich Ross, the outsider (from television, no less!) tugging Disney's movie studio into the 21st century.
Entrepreneur August 2002 Chris Penttila	Still Playing With Toys? Your interest in the toy industry survived the recession. Now how do you make the most of the recovery?
Fast Company November 2005 Jennifer Vilaga	Toy Story What will prove this year's Tickle Me Elmo? Here's how three companies are taking on the notoriously fickle holiday toy market -- and what their prospects are.
The Motley Fool October 16, 2006 Rick Aristotle Munarriz	Heavy Mattel Mattel has a better-than-expected showing as it heads into the holidays. Investors, take note.
The Motley Fool October 6, 2004 Rich Duprey	Barbie Belts One Out Bad financial results, bad press, down-on-its-luck stock. It's a value investor's feeding trough! Yet Mattel signed a record deal and dominates the "Hot Dozen" toy list amid a turnaround.
The Motley Fool July 19, 2010 Rick Aristotle Munarriz	More Upside: Hasbro or Mattel? Hasbro outshines Mattel in their latest quarters, once you dig beneath the surface.
BusinessWeek November 29, 2004 Christopher Palmeri	March Of The Toys -- Out Of The Toy Section Faced with a shrinking pool of traditional toy stores and the growing domination of the business by giant discount chains, both large and small players in the $20 billion-a-year toy industry are rushing to stock the aisles of nontraditional outlets.
The Motley Fool November 24, 2009 Rick Aristotle Munarriz	Throw This Stock Away The long view of Mattel is problematic.
BusinessWeek May 2, 2005 Christopher Palmeri	Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel.
The Motley Fool December 4, 2007 Mary Dalrymple	Buying Safe Toys for the Holidays Recent recalls may have you spooked, but it's still possible to find safe playthings. In an ironic twist, all the bad news means there is a lot of information about toy manufacturing and safety this year.
U.S. CPSC August 14, 2007	Mattel Recalls "Sarge" Die Cast Toy Cars Due To Violation of Lead Safety Standard Surface paints on the toys could contain lead levels in excess of federal standards. Lead is toxic if ingested by young children and can cause adverse health effects.
The Motley Fool November 21, 2007 Rich Duprey	Black Friday: Recalling Mattel's Story Is Mattel a good value right now? The top toymaker has strategies in place to make 2007's recalls a thing of the past.
HBS Working Knowledge August 27, 2007 John Quelch	Mattel: Getting a Toy Recall Right Mattel deserves praise for stepping up to its responsibilities as the leading brand in the toy industry.
The Motley Fool July 18, 2011 Rick Aristotle Munarriz	Mattel 1, Hasbro 0 Hasbro has a quarter that gets uglier the closer you look.
The Motley Fool July 19, 2007 Rick Aristotle Munarriz	Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is.
The Motley Fool February 9, 2004 Selena Maranjian	Mattel Gets Smart Smart toys are in, and the toy maker's entering the fray.
The Motley Fool December 22, 2005 Rich Smith	Dueling Fools: Mattel Bull Despite recent weakness in its sales of Barbie- and Hot Wheels-brand toys, Mattel remains a strong producer of cash. And no toy company pays its investors a better dividend for their patience.
The Motley Fool February 3, 2004 Dave Marino-Nachison	Mattel's Not Playing Around Four years after former CEO Jill Barad's departure, the toy maker's operational performance is much improved.
The Motley Fool April 19, 2010 Rick Aristotle Munarriz	Toying Around with Analysts Hasbro follows Mattel's lead in posting blowout results.
The Motley Fool September 21, 2007 Rick Aristotle Munarriz	Quick Take: Toy Buyer Apologizes to Mattel Mattel apologizes to China, faulting its own toy designs instead of a sorely unchecked outsourcing system.
The Motley Fool November 1, 2005 Nathan Slaughter	Will a New Elmo Sell? Mattel hopes the latest version of Elmo will spur strong holiday sales. Given the shares' reasonable valuation and 3%-plus dividend yield, the recent drop in their price may help value hunters rediscover their inner child.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Mattel Doesn't Play Around Mattel beats estimates, even as Barbie slumps closer to home. Investors, take note.
The Motley Fool September 10, 2007 Rich Duprey	Testing. Testing. Disney to Test Toys! In the wake of Chinese-made toy recalls, Disney decides to take no chances, and to independently test 65,000 of the toys it gets from licensees.
BusinessWeek November 12, 2009 Reena Jana	Building Design that Builds Businesses The 12th annual BusinessWeek/Architectural Record Awards highlight the most stimulating examples of building design.
CIO November 1, 2000 Janese Swanson & Emily Keller	The Forgotten Majority Why do women hate IT? Because most technology products are designed for men...
The Motley Fool August 27, 2008 Rick Aristotle Munarriz	Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line.
The Motley Fool August 14, 2007 Rick Aristotle Munarriz	Mattel's Second Recall Toys from China keep going the wrong way for the company. Obviously, this will create a financial hit for the company. What will it do to the stock?
The Motley Fool August 8, 2007 Lawrence Rothman	It's No Time to Play Games, Mattel The slow reaction to a toy recall raises genuine concerns. Let this be a lesson for Mattel: Toys may be fun, but don't play around with serious business.